Digital Marketing, Mobile

5 Reasons Why A Mobile Friendly Website Can Help Boost Your Google Ranking

5 Reasons Why A Mobile Friendly Website Can Help Boost Your Google Ranking
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5 Reasons Why A Mobile Friendly Website Can Help Boost Your Google Ranking

In March, Google announced that they would be applying and employing mobile-first indexing. In essence, Google will only index mobile-version of websites and not the desktop versions. 

Over the years, Google has been making all the necessary steps to make sure that all sites are mobile-friendly.

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And this agenda makes sense because mobile searches have already outgrown desktop searches in 2018. Google has, for the most part, aimed to support and assist most searchers as much as possible. Thus, with a robust mobile search trend, Google needs to adapt and adjust to the most well-known means of search.

Mobile Friendly gif

With this Google algorithm update, those who don’t comply with mobile website optimization will, like it or not, notice that their Google rankings will slump. On the other hand, those who meet will plainly see higher Google rankings. To know more, here’s why you need to have a more mobile-friendly website for Google ranking.

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Improved User Experience

Imagine visiting a site with poor mobile design. How long do you think you’d be able to stick around? For sure, your answer wouldn’t be very long. Nowadays, web users care so much about or keep a keen eye on the user experience a site offers as they go looking for the information they are after.

And not only do internet users care for the experience they get but also search engines such as Google. If you’re still unsure of how important user experience is, according to a study, 52 percent of internet users are less likely to interact and reach out a company if they provide a poor mobile experience.

User experience is especially important on mobile devices because the screen size is, more often than not, limited. Internet users are looking for information in more readable sections that equally look appealing. This statement is true if they are completing work or conducting research that requires them to switch between devices.

Web Design

If you have been in the industry for long, then most probably you are no stranger, or you won’t get surprised to the surprising search engine updates and changes. For instance, in 2015, Google released an algorithm update that focused on sites with mobile-friendly web designs, boosting their Google rankings.

In fact, Google even stated that they support responsive web designs over those websites with both a mobile and desktop version. As we have said, Google has been pushing mobile devices more than ever compared to desktop computers. With that said, they wish to make sure that internet users have the best experience as much as possible. Also, with responsive web design, you get a higher likelihood to rank better on Google.

Easier to Manage

Instead of having to worry about creating and establishing a mobile-friendly website and desktop website, responsive web designs are, for the most part, built to do both versions in one. In this way, you do not need to change the layout of videos, pictures, and text relying upon the device your users are using.

Related articles: Mobile Strategies: 5 Mobile Marketing Trends You Need to Know

Responsive sites tend to have quicker loading speeds compared to those non-responsive designs, which will aid you in boosting your Google rankings. Additionally, keep in mind that having two different websites, for desktop and mobile versions, needs two different marketing campaigns.

One of your most crucial and vital resources in business is time, and it is merely impossible to actively monitor and deal with the marketing campaigns of both websites. Even so, if you cannot deal with marketing, it does not make financial sense to compensate double the income for one task.

Be More Advantageous Over Competitors

The marketing world always has that tight competition among businesses, especially online. Nowadays, to become a stand out to your customers, businesses are going have to do everything in their power to create positive experiences for their consumers.

If, for instance, your competitors do not have or employ a responsive web design and you do, their customers will, without a doubt, become your future paying consumers. As a matter of fact, about 56 percent of small-scale businesses have a mobile-friendly web design.

With that said, you can have an advantage over your competitors if you have a responsive web design. So, ready yourself and your site to welcome new consumers. Be sure to welcome them with a positive, strong user experience that frees them from disappointment they might have experienced with your competitor’s site.

Future-proof

Another reason why mobile-friendly sites can help you to boost your Google ranking is that they are future-proof. The internet, now more than ever, is more accessible to everyone, with almost 1.2 billion accessing the web from a mobile device.

The internet is famous or well-known for rolling out drastic and fast updates that can either make or break your business online. And by having a mobile-friendly web design, you are reaping immediate protection and benefits from Google that will secure the future of your business in terms of ranking.

Related articles: How Mobile Marketing Plays a Vital Role in Businesses Growth Infographic

Aside from that, keep in mind that not only Google will be dishing out some changes and updates, the devices we utilize to navigate the Internet as well. A lot of smartphone companies are continually reinventing new devices with larger screens. Thus, as we go forward, it’ll make sense to take advantage of a website structure that adjusts to the changes and updates of the future.

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Takeaway

How can you make a website mobile-friendly? If your website is not mobile-friendly, then you can bid goodbye to better and higher Google rankings. A mobile-friendly website means that your site incorporates texts that are easy to read without the need to zoom in, uses mobile software, auto adjusts, and adds links that are easy to click.

If you want to check if your website is indeed mobile-friendly, try using the “Mobile Friendly Test” of Google. All in all, keep in mind that unoptimized sites for mobile devices won’t get to enjoy and reap immediate benefits from search engines. But if you adapt to this trend, you can receive all the benefits, and you will likely see your rankings to boost. 

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