The e-marketing or email marketing has been a very popular tool among sellers who long reach potential customers since the 90’s. Today, email is still considered a more effective means, however that does not mean that the best practices of email marketing have not evolved with new technologies. In fact, thanks to social networks, now there are many ways you can improve email marketing.
One of the things you can do with email marketing in social networks is to get followers on these platforms to cross channels. Do not assume that followers on social networks are largely the same people who are on the mailing list. Nor should depreciate the value of friends in social networks such as lack of authority for decision making or influence on sales.
It should also be noted that with social networks, email list current connects not only to those specific people, but also opens a wider group of potential customers. What is recommended is to upload or copy and paste the email list from a spreadsheet, then specify the custom audience with the corresponding threshold as the case of the age and interests so that you can tell Facebook finding an audience with those characteristics or the like.
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Another important thing to note geese is that most people are not aware that emails sent by default Facebook, are sent to the primary email address listed on the account. So all you do is enter the email address of that person.
You can also use Twitter to find email addresses since this way you can get append services that can be used to find e-mail addresses of potential customers. To prevent this be taken as spam, it is essential to ensure that it provides a clear opt out when attempting to reach people. Finally also should verify email list with or without social networks because it is very likely that many people register for the email list using false addresses.