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Big Data

Big Data for Small Businesses

How big data can turn out to be the best companion of small businesses?

From the time both the internet and globalization have become a new normal for the modern era, we are witnessing a rise of small businesses, and this trend will continue to rise in the...
2018 Digital Marketing Trends

7 Digital Marketing Trends That Will Rule 2018

In today’s modern world, you can’t ignore the impact of the internet in our daily lives. This huge impact is the sole reason that digital marketing trends have been on a constant rise.  One...
Raul Garcia Serapio

Use Geolocation And Indoor Location To Attract Customers To Your Business

Many times we believe that digital marketing is online only, and this is not true. Digital marketing is based on enhancing the business throughout the digital world but this is not connected to the...
Advertising Program

3 Key Things You Should Know About The Advertising Program

The advertising program allows advertisers to reach much more effective and direct way to your potential customer. Surely more than one occasion caught your attention be surfing the net and suddenly see an ad...
Adrian Hinrichsen

The Internet Of Things Also Connects With The Dark Data

Today we have as guest author Adrian Hinrichsen, Marketing & Business Development Director of Datumize. Adrian has extensive experience in business development, is an expert in leading innovative projects that grow rapidly and become successful...
Programmatic Buying

Programmatic Buying: Key Players

Programmatic buying is a term that is becoming very popular now days among professionals eCommerce. It is also called Real Time Bidding (RTB) and is a type of buying and selling online advertising in...