Pinterest is a social network that focuses on images, so it is different from other social platforms where content is shared. Then we want to share a couple of tips for using Pinterest in a much more efficient way. In fact, these tips are essential to optimize Pinterest profile and get better visibility and brand engagement.
Tips for Using Pinterest
The first thing that should be emphasized is to make the account Pinterest easy to find. Therefore it is essential that the trade name is easy to spell and explanatory, with a length not exceeding 15 characters. There is also the time taken to verify the site and include links to other social networking accounts so that the crossing will generate greater visibility.
Also make sure to fill a brief description of the business, adding keywords that appear at the top of the home page of Pinterest.
In addition to this, it is recommended to add a Pin button all the content that is generated on the website. This will allow people to connect with and share that content options and thereby increase the life of the content significantly.
Another advice to use Pinterest more efficiently is to promote user-generated content. This is important because the user generated content is 35% and 50% more important more reliable than other content, which means that it has a very important role in a branding strategy options. To ensure maximize the user-generated content, you must create a collaborative board that allows fans post pictures of how they interact with products or services.
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In addition to the above, the company must also ensure that their boards on Pinterest reflect the line of business. For example, if it is a technology company, it would not be convenient display images of recipes because with not much traffic it will get. It is advisable to keep the boards dedicated to the segment of the company and make sure not to confuse the fans.
Finally we must also make the most of the pins as these items allow you to add details such as the case of address, phone number or even a map, plus reviews, ratings, Shopping, prices, availability and more.