Pinterest is a powerful tool for generating new traffic and leads. It’s a place where people find great products, inspiration, and solutions to needs. Brands and businesses can connect with their customers organically on Pinterest. Research proves time and time again that it’s one of the most effective marketing platforms available: 478 million people use Pinterest every month to find ideas and inspire their next purchase. 97% of Pinterest searches are unbranded. 85% of Pinners say Pinterest is where they go to start a new project. 80% of weekly Pinners have discovered a new brand or product on Pinterest Your content’s lifespan on Pinterest is 4 months to forever compared to 48h on Instagram or 15 minutes on Twitter. So if Pinterest is such a great place for brands and businesses to market their products, why are so many struggling with it? Most brands aren’t utilizing Pinterest in the right way. They are treating it as a social media platform when it’s really a visual search engine. They are not mapping out their customer journeys from pin to product, which makes them miss  the opportunity for conversion. What Brands Are Doing Wrong The main reasons companies might want to market … Continue reading 7 Reasons Why Pinterest Should be Part of Your Marketing Strategy in 2022