Businesses often focus too much on the increase traffic to their websites, instead of worrying about converting traffic they already have. Maybe your visitors are accessing the page every day, even know what your products, have a budget and are willing to buy, but not these attracting with the offer they need and therefore are not therefore conversion.
Fortunately there are ways to optimize conversion in online marketing that can help you build automated marketing funnel with which you can maximize the growth potential of your business.
1. You must make sure that these marketing the product, it fits the target audience you are attracting.
2. Another way to optimize the conversion in the online marketing of your business is to identify the best source of traffic and then direct more traffic from all these sources.
3. Along with the above, you should also consider offering a promotion or offer the customer simply prove irresistible. In return you can request your contact information so that you can possibly send other promotions, discounts and information about new products or services.
4. It is also a good idea to offer a bid. For example in the travel industry to offer a very affordable flight, from 1 to $ 20. This you can use to convert prospects into customers that they can continue buying your products in the future.
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5. Once you have successfully converted your online marketing, it’s time to scale and provide a main product or service.
6. Now think about maximizing profits, ie, you can offer a package in which the top and bottom margins are combined into products together.
7. Finally, it is also essential that you make sure to attract those buyers who do not buy, back to your automated marketing funnel through the establishment of strategic points of contact with all channels Based on Internet.
This last point is very important because when someone just does not want then buy your products, you have to provide a means by which he can return in the future when perhaps this much more interested in buying. That is, your goal in this case should be the frequency and communication with potential customers so that eventually they come back and now if, buy your products.