It is clear that there are no magic formulas to increase your website leads, but as I said last week, there is a new trend in development of startup, which may well be applied to all digital business. Then I broke down 6 basic steps to carry out the strategy of growth hacking.
Define the objectives of the startup … it is not that easy
You’d think, is more of the same, it is logical that we should define the objectives. In this case you should go further, because although it might sound simple, it is not so. In every startup, the main objective is growth, but it must be desgranar in less extensive and extremely specific goals.
More clearly, through an example, our startup has a product or service you want to promote, so you think about increasing their DAU (daily single user), this would be too broad a goal. So we think of a more concrete, what if we think of some way to retain those users ?, error remains broad and untargeted. Well, finally the bulb lights up, and you think that the objective can be the motivation for these users to create content about your product, and that are prescribers. This is because as your data, when a user comments or upload content related to your product, your visits soar. You’re all done, we will work … you are wrong, yet it is not specific enough.
The key task is to thresh the overall objective level, how can I get those users to publish content to help me increase my conversion rate in startup ?. Thus, the specific objectives would be, for example:
- “Educate” users about content creation, an example of this is “Primania” Primark.
- Creating a “Last minute” or “Recent Comments” section on your website.
- Making use experience involves creating content.
- Increase web images of the startup concerning the content and user experience and not just advertising the product or service.
- Sending notifications about content to users.
Those would be our five specific objectives, and is a matryoshka as if it were the most should break these overall objectives, to have a clearer idea of where they want to go.
Include analytics to monitor the objectives
Another point that seems obvious, but no less important. Once you are clear what you want to achieve and before analyzing any parameter, you must define at what point you are, you’re already doing something to increase the content created by your users ?. If the answer is yes, your metrics will start from a totally different point if it is negative.
Some of the questions you should ask yourself about could be:
- Typically, you monitor content creation?
- Do you analyze the content itself ?. Size and quality of the contents, views, shares, etc.
- Do you know which devices can access and create content your users?
Importantly, no analytical, the lens is empty. If you’re not able to determine if a target any of your startup has been achieved, it is impossible to have the necessary skills to the next step.
Two other key metrics advantages are the ability reaction you can have to undesired results, and may modify or redefine some objective; or what is more important, eventually, if you take your goals by monitoring various startup time, you may possess a good track record you can reuse a posteriori to define objectives or strategy development.
And here the first part of the process of growth hacking, apparently not very different from the implementation of conventional strategies, but I would refer you to my previous post in which specific what the “atypical” characteristics that define this new trend.