Text analytics is the automated process of translating large volumes of unstructured text into quantitative data to uncover insights, trends, and patterns.
Though complicated-sounding terms like “text analytics” and “natural language processing” may turn some business owners away, the truth is that these types of AI-backed technologies are becoming essential in business.How Businesses Are Using AI Backed Text Analytics Infographic Click To Tweet
This is because they allow companies to better understanding what their customers are thinking and feeling by analyzing customer feedback on a large scale and with increasingly granular sentiments.
Recommended read: How CoronaVirus Changed The Way We Use Internet in 2020
Whether it’s online reviews or a feedback survey, text analytics can help businesses stay ahead of the competition. Take a look at the breakdown from Chattermill below to learn more about this technology and how it works.
Check out the full infographic on How Text Analytics Can Improve Business.
Infographic Source: Chattermill
If you like it! please share it!