Your website may have a strong SEO foundation, but how well does it perform in technical SEO? The thing is, many SEO practitioners focus their time and energy on creating useful and visually appealing content. This isn’t a bad thing, though, as good content is always a priority in optimization.
However, you might be neglecting the technical aspect of your website, which may keep you away from search engine results. If you want to know more about technical SEO, you’ve landed on the right page. We’ll provide an overview of this optimization type and the reasons why you should focus on technical SEO in 2021.
What is Technical SEO?
You may already know about on-page SEO (content and page optimization) and off-page SEO (link building), but have you ever heard about technical SEO? As the term suggests, this type of optimization focuses on the technical aspects of your website. This might include website speed, mobile-friendliness, site architecture, and data markup.
Like any type of optimization, technical SEO aims to improve your website’s ranking on search engines and provide a better experience to your site visitors. Simply put, it enhances your “crawling” — a process by which Google sends a bot to a website to add it to search results. With the right technical optimization, your site will shine on search engine results without difficulty.
The Importance of Technical SEO
1. A Good Foundation For Your Site
One important thing to remember about technical SEO is that it serves as the backbone and foundation of your entire SEO campaign. Without a good technical SEO background, your content optimization and link-building efforts will go to waste. It’s like building a beautiful house with a poor foundation — sooner or later it’s all going to crumble down.
You may have incredible content — the kind of content that your competitors could only wish for. However, your page won’t be discovered if your technical SEO background isn’t good. Choosing an appropriate hypertext (HTTP), creating a clear URL, and working on internal links are some of the technical optimizations you can do to build a strong website foundation.
2. Improves Your Website Performance
Good technical SEO improves your site. Think about the last time you tried to visit a page that took forever to load. Did you enjoy your experience? Of course not. These days, speed and efficiency is the name of the game. And any site that doesn’t conform to this ideal will be ignored by search engines.
If you have good technical SEO, you can make sure that your website runs smoothly and without hassle, allowing consumers to focus on the important message that you want to convey. Also, take note that for most search engines, user experience is a factor that’s highly considered.
3. Enhances Customer Experience
The logic is simple: when your site performs better, you’ll provide a better customer experience. When a customer visits your site, you want them to focus on the brand or the message you want to get across them. You don’t want your visitors to become frustrated just because your site is clunky and takes forever to load.
Redundant code, large images, broken links — all these factors contribute to a negative website experience. Knowing technical SEO means removing redundant codes and reducing large images so your site will load faster. It also means replacing broken links with working ones. When all of these actions are performed, you can now provide a positive experience to your customers.
4. Helps You Rank Higher on Search Results
We all know that the ultimate goal of SEO is to get noticed by search engines and rank higher in search results. The higher you rank on search engine results, the more chances that visitors will come to your site. After all, it’s the basic principle of SEO.
As mentioned above, technical SEO improves your “crawling.” Search engines will consider your page if you have good links, consistent URLs, and proper schema markups. However, if your technical SEO is bad or nonexistent, search engines will ignore your site.
5. Gets You Ahead of the Competition
Let’s face it, SEO is all about competition. It’s about getting ahead of your competitors — whether you’re aiming for more sales, traffic, or conversions. Otherwise, you wouldn’t be conducting SEO if you didn’t want to be noticed and get on top.
The advantage of focusing on technical optimization is that it gets you ahead of the competition, especially if your competitors aren’t looking into this factor. SEO may have been on the internet for more than 20 years now, but businesses aren’t working much on their website’s technical aspects. If you focus on technical optimization, you’ll surely improve your user experience and rank higher on search engine results.
6. Improves Your Site on Mobile
In a 2014 article, Forbes stated that the future will be on mobile. Every day, more users are accessing sites through their mobile phones. Website development isn’t just about making your site look good on a computer — it also needs to be accessible on mobile. Otherwise, you might lose a big chunk of potential visitors.
Mobile optimization is a purely technical SEO matter. Your excellent content will count for nothing if your site isn’t mobile-friendly. Remember to always optimize your web page for desktop and mobile operations, and you’ll surely get more traffic and conversions.
7. Helps With Content
You might think that technical SEO and content-focused SEO are two separate things, but they actually complement each other. For example, technical optimization helps clean up your site. It keeps your templates simple and optimizes visuals — improving your page content and website speed at the same time.
Broken links are also a common issue that technical SEO focuses on. By fixing your broken links, limiting redirects, and leveraging the browser cache, you can eliminate any content issues and site errors.
8. Speeds Up Your Website
Website speed is as equally important as mobile-friendliness. They both deal with user experience and accessibility. Research has shown that the longer it takes for a site to load, the more chance a visitor will leave your site.
You might have experienced this yourself as you visit some slow-loading websites. Search engines also don’t like slow-moving sites and they rank them low. After all, a search engine is software designed to deliver the best web page to internet users.
As discussed above, some of the factors that can cause a site to load slowly are broken codes and large image files. Fortunately, technical SEO examines and fixes all of these issues. The goal is to provide a seamless and effortless way to showcase your SEO content.
Summary & Takeaways
Aside from on-page and off-page SEO, focusing on technical optimization will make your site better and search-engine-worthy. If you’re serious about your SEO efforts, you shouldn’t only work on your visuals and texts but also on your website’s technical aspects. This 2021, it’s time to make technical SEO a priority. Make sure you have a good SEO checklist to dominate the search engine results.
One of the biggest announcements about SEO changes to come out of Google this year, the Page Experience Update essentially confirms user experience will become an SEO ranking signal at some point in 2021.
Search Engine Optimization has highly gained importance over the years. The various benefits of SEO for increasing business enhancement are an increase in conversions and traffic, credibility, visibility, and also brand awareness.
If you are hiring a top-level SEO company to execute a local campaign, expect to pay $500+ per month. A national or international campaign will require a minimum budget of $2,500 to $5,000 month. Some firms offer a “trial package” at a lower price, with no contract.