The digital landscape is more competitive than ever. Consumers have greater expectations of the companies they interact with, businesses operate in saturated markets, and there’s never been more demand for engaging and personalized experiences....
User experience is one of the fewest considered aspects in marketing, even though it has a great potential to affect marketing outcomes. A bad user experience can quickly turn customers away, while a good...
User testing is vital for the success of any product. The goal of UX designers is to offer a great user experience to the end-users. The user testing process helps the UX designers understand...
As we’re approaching the summer, business reports of all kinds start coming in. Marketing and customer service assessments aren’t an exception. Given the chaos of last year and the sudden switch to remote work,...
Today we are able to send emails, messages and even watch videos with just a click of a button. All of this has been possible due to the advance UI/UX developed by various UI...
I started advertising 15 years ago. At that time marketing your products was a real deal. Hoping that customers will reach to buy products was the underlying assumption. Move forward ten years, andwe’re still...
Hiring managers know that better UX design means better business. And as a UX designer, that makes you a potentially valuable asset. The trick is showing your value. Enter the UX case study, one...
As indicated by Nik Donovic, “SEO emphases on the client’s voyage when they touch base at a site and UX centres on the client’s adventure whereas they stop at a site”. Why User Experience...
Are you new to the term CDNs and totally oblivious about what it means? Well, you seem to be in dire need of some answers. I’ll try to explain to you, as simple as...
According to Dr. Valerie Young, seven out of 10 people suffer or have ever suffered from a disorder called “impostor syndrome”. According to Young, “Millions of women and men around the world, from successful...
Often it falls into the mistake of talking too much about what our brand not want to sell and the benefits we can offer to our target audience. Not ignore the emotional side can...
The software design is influenced by many considerations, including the “user experience”. Although it is now easier with Sketch Many important considerations impact the software design, the goals of both a business and its...
In this increasingly fast-paced environment and complex in which the products have been commoditized and hard to get to be perceived as different from each other, in which advertising stimuli are not able to...
On October 28 space Truss Madrid in the Barclaycard Center hosted the third edition of Customer Experience Congress (CEC), which was presented by Juan Carlos Lozano, CEO of DIR & GE, the CEC2015 intended...
The goal of every company should focus on “Customer Experience Management”. RECIPE: I based on the customer experience, combined with a pinch of Experiential Marketing and finally a touch of Emotional Marketing. Customer Experience...
