Mobile is the future of marketing? Well, No! The era of mobile has already arrived. Sadly, if you’re not implementing the right kind of mobile marketing strategies from a leading mobile marketing agency, you’re already trailing behind!
The global pandemic has changed the way people shop for the foreseeable future. To get customers’ attention, and drive foot traffic, you’ll need to market where your customers are.
What? Are you saying desktop?
Well! Hello – Hello!
- Over 80% of mobile device time is spent on apps, with game apps accounting for the largest percentage.
- The number of smartphone users worldwide is projected to amount to nearly 2.7 billion by 2019.
- India’s digital journey is one of exuberance. The country had the world’s second-largest internet population at over 483 million users in 2018.
- Social media use continues to grow too, with global users reaching 4.48 billion in July 2021.
- In 2014 itself, mobile use surpassed desktop and laptops.
- 520 million new users joined social media between July 2020 and July 2021, equating to a growth of more than 1.4 million new users every day.
- Meanwhile, more than two-thirds of the world has a mobile phone, with smartphones accounting for almost 4 in 5 of all the mobile handsets in use today.
Do you think that a business should adopt mobile marketing based on these statistics?
YES! Mobile phone marketing strategy is absolutely important in today’s digitalized world.
So, what is mobile marketing? Marketing campaigns tailored to mobile device users. But how?
Here are 9 mobile marketing tips that drive sales and leads:
1. Make your site mobile friendly
Getting your site mobile-friendly is the first step to a successful mobile marketing campaign. If your site isn’t mobile-friendly, then users will have a hard time reading your menus and content.
The vast majority of people prefer applications to mobile sites, regardless of how many people visit them every day. A recent Compuware survey found that 85% of mobile users prefer apps to mobile apps. Even though launching a mobile app is a big investment, it could help you expand your market reach if you consider mobile app development.
2. Develop mobile-friendly content
Mobile devices typically display content on a small screen. The about us section is not the only focus here. Moreover, mobile users barely check ‘about us’ and move directly to the reason they are looking for a website. Our content, headlines and graphics should serve this purpose. Additionally, the mobile site or application should be easy to navigate.
When you’re writing for mobile users, you don’t have the luxury of a wide PC screen to display long headlines. You should make your headlines shorter and more compelling to convince them to read as soon as they see them.
On mobile devices, people are usually more motivated to take action than they are on computers. Mobile SEO (search engine optimization) is therefore imperative. Mobile’s share of organic search has increased steadily, and this trend is expected to continue well into the future.
3. Consider Multi-Channel marketing
Multi-Channel Marketing is sending the same campaign through different mobile mediums, such as WhatsApp, mobile apps, social media networks, push notifications, blogs, SMS, mobile advertising, and more. Multichannel living is the norm today. Therefore, you should accommodate as many means as possible in order to engage and retain customers. This is how to promote a mobile app.
4. Get Your Business on Google Map and Google my Business
Mobile users tend to search locally most of the time. For your business to appear on the local map and be found by the right customers, you need to use Google My Business. Google Business listings enable mobile users to find your business on SERPs, thus improving your overall search engine traffic and increasing local and global sales.
Google My Business makes this simple, making it easy for users on both mobile and desktop to discover your company.
As soon as you’re listed, you’ll see an increase in search engine traffic, since mobile device users will be able to find you when they search.
5. Look into Voice Search Optimization
Smart Speaker is not just a trend, but the future. The majority of these consumers prefer voice search over text searches. Therefore, your content should be voice-search optimized. You should use long-tail keywords in your content, update your contact information, and answer common questions about your niche. That’s not all. Mobile shoppers using their mobile devices, personal assistants, and smart devices can now be targeted with voice-activated ads.
6. Drive More Leads Using Influencer Marketing
Making a purchasing decision can be a nightmare for today’s consumers who have so many products to choose from. Purchasing recommendations are needed from family, friends, and, of course, social influencers they admire. This is why more than 85% of marketers use influencer marketing. Collaboration with an influencer can help drive traffic to your website, increase conversions, and improve your bottom line.
If you wonder ‘how to promote a new mobile app’, this strategy is doing rounds.
7. Connect your offline and online marketing with QR codes
QR codes allow you to maximize your online and offline marketing efforts. By placing printed ads with QR codes, you can direct offline users to your website within seconds. That’s not all. You can boost your lead generation rates by using a simple tool like the QR code generator. You can increase engagement, expand your reach, and drive users to your landing page by strategically placing QR codes on your website, ads, and social media images.
8. Encourage social engagement
Mobile devices are the primary source of social media engagement, so you need to integrate social media into your mobile marketing strategy.
What is the best network for you? In terms of usage, Pinterest (21%) now surpasses Twitter (18%). In terms of engagement, Facebook (71%) dominates every other network. Bloggers and content marketers must continue to share content on Facebook and encourage people to comment on what they share. Social media is an important way to promote a mobile app.
9. Don’t ignore PCs
Mobile devices are used more frequently than desktops to browse the web. Even though it’s important to focus on mobile marketing objectives, such as those outlined by Marketing Sherpa, you must still optimize for PC users.
Ascent Group mobile marketing
You can improve your business’s sales and attract more customers by optimizing your website and investing in mobile marketing. Businesses that aren’t reaching out to these consumers are missing out.
Mobile marketing is important, but is it enough?
Promos and advertisements cannot be limited to mobile devices in today’s rapidly changing digital world. Your competitor is trying to be everywhere, from running an on-the-ground campaign in your neighbourhood to pursuing people online on social media and Google through mobile and desktop campaigns. To be able to reach a crowd and create an identity in their mind, it is important to be accessible via desktop, mobile, and on-ground marketing.
Ascent Group, with over 18 years of experience, has been closely associated with MNC to national and regional ones catering to multiple product categories like Agri input, Agriculture, Automobile, Consumer Durable, FMCG, Financial, Health, Industrial among the major ones. Some of our clients are mentioned below in the image.
Ascent has been a pioneer in the business of marketing with the differentiated approach of strategic and conceptual planning giving 360-degree services encompassing Rural Marketing, Digital Marketing, Mobile marketing strategies & marketing consulting services.
Contact Now, for one service, all or the best mix and outstand your brand among lakhs of competitors.
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
Mobile marketing is a form of marketing that gets you as close to your customers as possible. You use their mobile phones by sending them text messages to advertise your products, providing a mobile site, or providing a mobile app.
Mobile marketing is one of the most effective ways to generate results and grow your business. There are over 5 billion owners of mobile phones around the globe, meaning that you can get your message in front of your target audience within a matter of seconds.