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Online marketing metrics

Top metrics to consider in online marketing

One of the main advantages of online marketing versus traditional marketing is the ability to measure the results of campaigns almost in real time and in a very reliable way. But, depending on the...
Payment models in online marketing

Payment Models In Online Marketing

If in your online marketing plan you have decided that one of the actions to be carried out is internet advertising (either display or search), you will be interested in knowing the payment models...