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Marketing Controversial Product

Marketing A Controversial Product: Challenges & Lessons I’ve Learned About Changing Public Perception

I’ve always been a fan of marketing campaigns that involve controversy. Stirring the pot of public perception has always been an effective (albeit, unorthodox) way to increase awareness of a new brand or product....
Design Thinking

Product design is also important!

Marketing professionals usually focus more on the communication part than on the product side. Although one of the first things that we must assume for the success of a company is to have a...