If you have been chosen as, hired for, or sought out a career opportunity as a brand ambassador then you will know all too well that there is more to it than meets the eye. Most people, unless you are in the industry or a similar position then you will not understand that simply being a good communicator or a people person is not enough.
To be a great ambassador and to represent a brand to the best of your ability and to essentially meet the job requirements, takes not only skill and natural talent, but homework, research, and a constant social media buzz creation.
Take a moment to read a great article here which breaks down some of these points into more descriptive explanations all the while asking questions along the way of which you should be asking yourself.
You certainly need people skills and likeability, but to make a change there has to be that something extra, a little bit more, that edge over the next person and competitor. So what is the secret, well, not necessarily a secret but a few key factors that could change the way your business generates sales and revenue and become a household name.
Why does your company need a brand ambassador?
Good question. For small-picture thinkers and those who like to stay in their comfort zone the need for a ‘representative’ seems unnecessary, a cost the firm does not need right now, and a waste of resources.
On the other hand, those firms who believe that you have to ‘spend money to make money’ are aware that brand association and recognition are key factors to a growing market. A product supply and demand element are grown based on awareness and in today’s times, social media platforms.
All it takes is 1 ‘retweet’ or like from a well-known or famous person and your brand can go viral. Then to sell the product and show the customers that this is what they’re in store for is where the ambassador comes in and works his/her magic.
Setting up the training courses, coaches, or programs for the knowledge and life skills an ambassador at your firm needs shows them that you value them as an employee and that you see the potential they have to offer.
If you are willing to put in the resources, time, and money to ensure they get the job done right the first time around, they feel valued and it will come through when they represent the firm when headed out into the world.
See this link for a quick tip and advice on what it all means, who are these ‘ambassadors taking the world by storm, and does your company have one? If not, is the first step to being left behind while the ‘pack’ pulls away leaving you at the back and in the dark?
Show them you are willing and they will believe it more than by the end of the process. It boosts morale, employees begin to stand stronger together, and your brand becomes their sole focus.
There is no shadow of a doubt that social media works, some forms turn out negative others boost sales for products through the roof, the key is to use it to your advantage. With the right people implemented into the network, having been trained and set up to work the correct demographic, their social contacts, and the contacts of those, your product could be global before you know it.
Sure choosing the right person for the job is essential, and this is easily checked by browsing their social media accounts, photos, and details of their interests, and if they align with what you envision and the message the company stands for.
You want a team who are well-versed in creating a buzz, who have the products’ best interests in mind and know how to turn on the charm when the time comes. You should be looking for ambassadors who are proactive, go the extra mile if they believe it will add value to the bigger picture, and who ‘deliver on what they say they will.’
This is where you have the final say, you have to know what does a brand ambassador do, can they do it well, and how can they do it working for you. Hire the right fit for the product and the company.
We all know that ‘gut’ feeling when making a decision and it’s usually right, go with it. Your product’s success depends on it, choose someone who is a great image for the brand that you can trust, and who is relatable. Think of it from the other side of the fence, would you buy a product they were selling?
One of the most common reasons why organizations engage ambassadors is to increase brand awareness and build trust among customers and followers. When the majority of an organization’s communication comes directly from the brand, messages are not as trustworthy as when they come from real people.
Brand ambassador role means that you were hired to represent a brand in a positive light, and by doing so you help raise brand awareness and provide consumers with a memorable face-to-face experience.
According to sites like Glassdoor, Indeed, and Payscale, the national average salary for a brand ambassador ranges from about $20,000 a year to up to $58,000 a year, with the standard salary being somewhere in the $40-50,000 range.