Lately, brands have understood that life strategies no longer fit to reach the consumer. Traditional ads no longer have the effectiveness of earlier, which has forced manufacturers to look for new ways to reach the consumer, which is changing its current form and probing references.
Currently, manufacturers have been forced to look for other elements, which in the past did not exist or did not have the priority today, as in the case of “influencers” called, “advocates” or evangelists. Influencers have become one of the elements preferably brands today.
But … but…
What are the Influencers?
An influencer is a person that consumers trust when opting for certain opinions. It is basically an expert who has managed to gain a reputation on a specific theme or segment, so that their views generate great confidence around a topic or product on which consumers seek an opinion or valid review.
Source: iberestudios.com
One of the most popular influencer cases the typical blogger or blogger who specializes in a particular topic, even creating a link with the audience so that consumers follow their advice when picking a specific product or brand.
For this reason, the influencers have emerged as one of the ideal ways to get brands to consumers. Brands seeking the influencers comment and recommend their products, leading consumers to their services or buy products that influencers outlined in your blog or decant channel.
Related articles: Mistakes To Avoid If You Want To Be An Influencer
Despite this, it is not easy to achieve an influencer is a brand ambassador and is directly related to their specific products. It should establish a kind of formality when relate to them through an effective strategy when forming a correspondence between both parties.
Not all influencers are valid for the same purpose or quality is determined by the number of followers or subscribers
Also in the world of influencers they are not all valid or effective for the same purpose. Must identify the right influencer for the campaign we want to undertake. It is a misconception to think that the fact that a person has a lot of followers or subscribers make it an influencer automatically as it is being given priority to quantity over quality.
Most important to establish whether a person is a suitable influencer for a brand it is to determine if your followers or subscribers in accordance with the message or products you want to transfer or sell, in other words, if it comes to a public that would be potentially interested in brand.
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