TikTok, known as Douyin in China, has quickly become the world’s leading social media app across several categories – in much less time than other leading apps. As more users flock to the short-form video sharing app, marketers are keen to take advantage of its explosive success.
In an in-depth profile of the app—titled “How TikTok Is Rewriting the World”—The New York Times was just as effusive, stating: “TikTok will change the way your social media works—even if you’re avoiding it.”
What’s the big deal? What exactly is TikTok? How popular is it? What’s driving its growth? Is it truly transformative or just a passing fad?TikTok: Rapidly Growing Video Marketing App Infographic Click To Tweet
Here’s what marketers need to know:
What Is TikTok?
TikTok is an iOS and Android social media video app for creating and sharing short lip-sync, comedy, and talent videos. The app was launched in 2017 by ByteDance, for markets outside of China. ByteDance has previously launched Douyin for the China market in September 2016.
Why Do People Use TikTok?
TikTok’s mission is to capture and present the world’s creativity, knowledge, and moments that matter in everyday life. It encourages its users to be creators directly from their smartphones and is committed to building a community by pushing its members to share their passion and creative expression through video. The app allows anyone to become a creator – making video production a simple process where the user needs only a smartphone and an idea.
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The most common type of video on the platform is lip-syncing videos. Users sing along to songs included in the app. However, there are videos related to, dancing, parkour, challenges, magic tricks, “fails,” and more!
So there you have it! You now know what TikTok is about. Still, have following questions?
Is TikTok the Next Big Thing in Social Media Marketing?
Is TikTok The Next Big Thing In Influencer Marketing?
Is TikTok The Next Big Thing in Video Marketing?
The answer is YES! check out this infographic:
Infographic Source: One Productions
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