Digital Marketing is all marketing on digital channels like the internet, computers, mobiles and other electronic devices. Over the past few years, Digital Marketing has replaced Traditional Marketing as it is cost-effective and allow you to reach a wider range of audience.
Digital Marketing has many benefits over traditional marketing. It allows you to effectively measure ROI. You can research the market before you decide to jump into advertising. It allows you to track business analytics and insights of your business. Besides Digital Marketing also allows you to interact with your customers and solve their problems and needs accordingly.
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Digital Marketing can help you to flourish your business in many ways. Some of them are as follows.
- Wider Geographical Range
- Cost-Effective
- Track Analytics
- More ROI
Wider Geographical Range
Digital Marketing allows you to target a wider geographical range. On the other hand, Traditional Marketing has only local reach. If you are advertising your business in the newspaper only the people that read a newspaper will see your ad.
If you market your business using billboards, only the residents of the particular area will see that particular billboard. On the other hand, Digital Marketing allow you to target a wider range of audience as well as a wide geographic area.
Sitting in India, you can market your business in America as well as in other parts of the world. Unlike Traditional Marketing, Digital Marketing also allows you to target a certain geographical area. You can target any particular city, state or district with the help of digital marketing.
Cost-Effective
Unlike traditional marketing Digital Marketing is cost-effective. You can market your business on Facebook spending a couple of dollars. You can send tons of emails to your clients at a cost of only 1$. Besides, using SEO in digital marketing you can grab traffic from search engines for free.
Traditional Marketing will not allow you to achieve traffic for free. You have to spend thousands of dollars in your marketing campaign before you start getting the results which is not the case with Digital Marketing.
Besides, Digital Marketing is best for small and medium-sized businesses that don’t have a huge portion of money to spend on their marketing campaigns. Running a 15 seconds TV ad will cost you about 200,00 Rupees.
Digital Marketing is very cost-effective. You can boost your ad on Facebook to reach 15,000 peoples at only 3000 rupees. So it is concluded, Digital Marketing is cost-effective and allow you to target a wider range of audience.
Track Analytics
There are plenty of tools in the market that allow you to measure the success of your marketing campaign in Digital Marketing. Facebook Marketing provide you a wide range of tools to measure the success of your ad. If you are using Google AdWords, it provides you with a vast range of tools to track your ad.
Besides, if you have a website you can use Google Analytics to track different parameters of your website which is not in the case of traditional marketing. You cannot track your TV or newspaper ad and measure its success. Digital Marketing allows you to track different parameters of your ad.
More ROI
Digital Marketing provide you more return over investment. You can spend less and get more. It will make your customers to purchase your products or services right from your online store rather than they visit your marketplace in person.
Unlike the physical marketplace, Digital Marketing allows you to target customers worldwide unlike the traditional marketing that allows you to only target a certain geographical area i.e. if you have an electronics store in New York city in America.
You can only target the residents of New York city whereas Digital Marketing allow you to have your website or Facebook of your business with which you can target the customers worldwide. As concluded Digital Marketing provides you more ROI.
Ways to do Digital Marketing to flourish your business
The following mediums allow you to perform digital marketing to flourish your business.
- Social Media Marketing
- Search Engine Marketing
- Search Engine Optimization
- E-Mail Marketing
- Content Marketing
- SMS Marketing
Social Media Marketing
Social Media Marketing or SMM is to make use of social media platforms to market your business. More than 2.23 billion users are using Facebook while 1 billion unique users are using YouTube to watch videos on a daily basis.
Therefore, using the Social Media platforms to market your business is one of the great opportunity to grab traffic from there to grow your business and to make it more profitable.
Search Engine Marketing
More than 5.6 billion things are searched on Google every single day. Search Engine Marketing or SEM allow you to market your products or services on the major search engines like Google, Yahoo and Bing. Making use of the SEM to market your business on search engines is one of the great opportunities. Besides, it is very cost-effective. SEM allows you to have full control over your ad.
Search Engine Optimization
Search Engine Optimization or SEO is opposite term of that of SEM. Whereas SEM allows you to pay something before getting the traffic. SEO is free and allows you to achieve organic traffic from search engines for free.
E-Mail Marketing
As postal industry has gone dead, therefore E-Mail marketing is one of the great way to address your customers and to market your products or services.
Attractive and unique content marketing
Quality content attracts new links from other websites that point to our website. This process increases traffic to your website resulting in better search engine rankings and high domain authority. For this purpose, make sure to improve the quality of your content.
If pictures are of low quality, replace them with attractive images. If you find duplication or plagiarism in your blog, benefit from an online sentence changer tool that rephrases your article using artificial intelligence and machine learning algorithms.
Content Marketing makes the use of content to market your products or services. You can have daily or weekly blogs of your business. Besides, Video marketing is also a good idea to market your products or services as most prefer to watch videos rather than reading full-length article.
Blogger, WordPress, and YouTube are one of the best platforms to market the content of your business.
SMS Marketing
The number of users who share desktop and mobile are 48:52%. As a huge majority of the public has been on mobile therefore to market your business there is a great opportunity.
Conclusion
We have guided you on how you can flourish your business with the help of Digital Marketing. Also talk about the advantages and disadvantages. As well as also guide you on different ways to market your business digitally.
Recommended Read:
QUICK STEPS TO GROW YOUR BUSINESS THROUGH DIGITAL MARKETING
TOP 10 BENEFITS OF DIGITAL MARKETING FOR EVERY SMALL BUSINESS
General FAQs
Digital marketing brings a steady flow of targeted traffic of people who convert into leads and sales. Digital marketing helps your business make use of techniques and strategy that will not only attract more traffic to your business but quality traffic which will engage and convert more.
Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content.
1. Dependability on technology.
2. Security, privacy issues.
3. Maintenance costs due to a constantly evolving environment.
4. Higher transparency of pricing and increased price competition.
5. Worldwide competition through globalization.
