We all know that SEO is complex. But it can be tough to figure out where to start with learning SEO. There are so many different resources— seo classes, online courses, books, mentorships, agencies—and they all offer other things. And what if you’re not sure which one of these resources is right for you?
In this post, we’ll walk you through the different tactics you can use to make your SEO learning process as smooth and effective as possible.
1. Take Action
If you want to learn SEO in 2023, you need to take action NOW.
1. The field is changing constantly. New technologies, new systems, and new methods of learning are constantly being released, so if you don’t stay on top of it, you’ll fall behind.
2. Learning SEO takes time. It’s not easy! But the more time and effort you put into learning SEO now, the better off you’ll be when 2023 rolls around.
3. SEO is an industry where the people who get ahead are those who are willing to take risks and try something new—so if you want to be one of those people who get ahead in life (and in business), then learning SEO now will help you get there!
That’s why we recommend that you start small and start now—even if it’s just learning a few simple things like how to optimize your title tags and meta descriptions, or what a hreflang tag is and how to use one.
2. Learn the Fundamentals
SEO is a lot of things, but at its core, it’s about getting your website in front of people who are looking for what your business has to offer. You can do that by improving your content so that it’s more likely to show up higher in search results or by working on building backlinks from other sites that point back at yours—both of which we’ll get into later!
3. Get a Mentor
Learning SEO can be tricky. But the best way to learn is by finding someone who knows what they’re doing and asking them to teach you. If you have access to someone who can show you the ropes, take advantage of it before you try anything on your own. They’ll be able to help you navigate the learning process, including what kinds of resources are out there, what kinds of things they’ve learned along the way, and how they approach their own learning process.
4. Focus on Your Strengths
You might think that everyone can learn SEO just by reading some books or watching videos on YouTube, but that’s not true! Every person has different strengths, so you should focus on those when learning SEO so that you can build up from where your strengths lie instead of trying to make up for weaknesses in areas where you’re not as strong as others may be.
5. Invest in an SEO Course
SEO is a constantly-changing field. Learning SEO isn’t just about reading a book and learning the basics; it’s about staying up to date with the latest trends and emerging strategies that will help you grow your business.
There are many options available for learning SEO, from university programs to online courses. You can take the free ones, or if you’re feeling extra ambitious, you can get certified.
Online SEO courses are typically more affordable than many other options, and they tend to be more flexible as well. When you invest in a course, you’ll have access to all of the content for life—so if you need help with something later on down the line, there will always be someone there for you.
6. Work at an SEO Agency
If you want to learn SEO from the inside out, work for an agency that focuses on digital marketing. You’ll have access to experts who can teach you about the latest trends and provide mentorship that will help you develop your skills as an SEO professional.
First off, look for a company with good reviews from their employees (and preferably from clients as well). Then check out the company’s website—does it do a good job of explaining what they do? Is it well organized? Are there any features that would make it easier for customers to find them? Are there any testimonials or case studies that showcase how well they’ve helped past clients? If so, this could be a great company for you!
7. Don’t Chase Algorithms
The first tip is pretty simple: Don’t chase algorithms. What does this mean? It means that when Google or Bing updates their algorithm, don’t worry about what it means for your site or how you can change your strategy based on this update. Instead, focus on creating great content that people will want to read and share with others—this will always be the foundation of good SEO!
8. Go to Conferences
Conferences are an excellent way to meet other people who are in the industry and get advice from them, but they’re also a great way to learn new things about SEO by hearing experts talk about their own experiences with the topic at hand. There are many conferences throughout the country (and even internationally) that focus on all different kinds of topics related to digital marketing and technology as well as SEO specifically, so look around for one that interests you!
The Bottom Line
Learning SEO might not seem like the most glamorous job of the year, but it is now one of the most sought-after skills. This is because companies have now realized that to stand out from the competition, they need to use SEO to make sure they come up on the first page of search results. Hopefully, the above article has provided you with relevant tips you can use to slowly start your journey of learning about SEO. And you never know… with a lot of effort, determination, and perseverance, you’ll be joining the ranks of the much sought-after and highly-paid SEO specialists in no time!
Yes. SEO is a good career option as it is among the most sought-after careers in the Digital Marketing field. There are several organizations around the world, hiring SEO professionals to generate better content and hence produce more business leads.
If you can learn SEO for a couple of hours every day, then you can master the basics of SEO within 6-10 weeks and land your first SEO job in 4-6 months. If you can learn SEO full-time, then you can master the basics even within 2-3 weeks.
The future of SEO in 2023 also includes creating evergreen content. Content is a critical component if you want to succeed with SEO in 2023. If you don’t create content, you won’t have anything to rank in search results. If you want your content to rank in search results, you need to optimize it for search engines.