How Can I Be A Digital Marketing Specialist?

Digital Marketing Specialist

Search the internet on “how to become a digital marketing specialist”, and there you will find plenty of articles and blogs on this topic. 

Each blog/article conveys a different but almost the same idea. The huge number of articles written on this topic is proof that there are a large number of people who are interested in digital marketing. Digital marketing, in other words, can be called “online sales”.

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Becoming a digital marketing specialist is a continuous learning process since the marketing conditions keeps changing when online business competition increase and with every new search algorithm updates. This blog is intended at satisfying your query and will help you with some effective strategies to become a digital marketing specialist.

Having/Mastering Digital Skills

If you’re just a beginner and want to start a career in digital marketing, you must have or master certain skills which are required for a digital marketing specialist. Some of these skills are:

  • Know/learn the basics of marketing
  • Know/learn how to plan
  • Time management skills
  • Good presentation and creative skills
  • Learn/ have knowledge in key areas of online marketing
  • Know/learn how to plan, create and implement a marketing strategy
  • Have an understanding of the key measurement tools available
  • Learn/develop a social presence
  • Advocate brands effectively
  • Stay updated with the latest marketing trends and news such as Google’s Algorithm updates

Know your Marketing Personality

If you have gone through the above skillsets, you must have realized which of the above skills you have and what type of digital marketer you are. Knowing your marketing personality type can help you understand your strengths and more importantly, your weaknesses.

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A digital marketing specialist has a distinct personality. He/she will be passionate about marketing individuals who like to investigate certain aspects. This means you must be clever enough to understand any future prospects and think ahead of time. Some of the other instincts you should have is a curious, rational, methodical, analytical, and logical ability.

Not able to decide what kind of marketing personality you are. Let’s explore more about digital marketing which will help you to decide about your marketing personality.

Knowledge of Key Marketing Strategies

Do you think you have a creative mind and can analyze things greatly? If you have both these skills, the journey to a digital marketing specialist will be easy. A digital marketing specialist should essentially have a wide knowledge of SEO, Social Media, Content Marketing, Google Analytics, PPC, Google Ads, and Email Marketing. To apply all these digital strategies you need to make a clear plan first and should ensure the achievements of all the targets. So the best way to become a digital marketing specialist is getting acquainted with these major marketing strategies or taking specialist training in Digital Marketing as early as possible.

Picking up an Area of Expertise

A digital marketing specialist should focus his area of interest or specialization in SEO and PPC, Social Media Marketing and Content Marketing, Email Marketing or Search Engine Marketing. You can be an SEO Expert and have all the search engine specified skills. You can master PPC Advertising and be an expert in Google Ads. You can build Social Media Marketing skills and specialize in some or all of the social media such as Facebook, Twitter, Instagram, YouTube, Pinterest and LinkedIn in both paid and free ads. You can implement content marketing campaigns or e-mail marketing. Content Marketing can be marketing any form of content in the form of text, articles, blogs, video or audio, landing pages, podcasts, etc.

Management of Digital Channels and Team Skills

To become a digital marketing specialist, you need to have good management skills- both team and the entire digital platform. Becoming a digital marketing specialist requires you to have advanced knowledge and in-depth understanding of the most critical digital marketing areas. This will enable you to have the skills to lead a team and make informed decisions regarding each digital marketing channel. Based on this analysis you will have to make a clear decision on which marketing channel best fits with your company’s overall strategies and goals.

Recommended read: Useful Internet Marketing Strategies for Hard Times

Let’s make a Conclusion

Follow some or all of the above paths shown which will help you to build a solid foundation in digital marketing and to become a specialist. You can choose to specialize in one or more areas such as search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising or digital marketing. Specialization in any one of these areas with deep knowledge on all channels will qualify you to be the digital marketing specialist. However, you need to continuously learn about digital marketing for your career to the next level. These digital marketing tips help you to become skilled digital marketing professional, which stay ahead of the competition. In the online world, brands struggle to find people with specialized skills. Therefore, expose your skills to catch up with the increasing numbers of job opportunities. 

General FAQs

What does a marketing specialist do?

Marketing specialists help develop, execute, and monitor marketing programs across a variety of channels. Their work includes researching the market, analyzing trends to help define the organization’s marketing strategy, and providing advice as to how to best reach the target market.

Is Digital Marketing a good career?

Digital marketing is a diverse career option that has a place for everyone willing to try something creative and out of the box. Digital marketing can be done using different methods, including paid ads, search engine optimizations, social media marketing, and email marketing.

How much do digital marketers earn?

The average salary received by a digital marketing executive in India is 3.5 to 4 Lakhs per annum.


Devendra Singh

Director, Content Strategy at Digital Marketing Trends. I develop, evaluate, and improve the company's content strategies. Providing a big online presence for SMEs and StartUps.