How Digital Marketing Helpful for Small Businesses in 2020?

How Digital Marketing Helpful for Small Businesses in 2020

You might have heard hundreds of times now that digital technology has drastically changed the way of business marketing today. 

Big Businesses and brands do everything to get maximum benefits from online marketing. But small businesses with low marketing budgets are competing with national and international brands when it comes to marketing. In today’s competitive market, small businesses have no other options to compete with larger brands that have larger marketing budgets.

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Small business owners need an online marketing strategy because customer expectations today have changed, and almost everyone relies on the internet to get information about any business or brand and regularly uses the internet.  


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Benefits of Online Marketing:

The group of potential customers that are found online is much larger than the group of people you find locally. Using digital marketing for small businesses could reach a broad audience in a way that is both cost-effective and measurable.  

Many other benefits of digital marketing are:

  • It allows you to optimize your budget. You can reach more peoples without spending too much money than traditional marketing
  • Keep your Business runs 24/7 through your business website
  • You can track your campaign performance and measure results real-time
  • Track responses to your marketing strategies immediately
  • Targeting the right audience according to your business
  • The capability of reaching the global marketplace

Your Business Website: Your website is the digital home of your business where your customers interact with you online. No matter how aggressively you are using social media for your business, but it can’t replace your business website. Your website doesn’t have to be very fancy, but it does need to be mobile-friendly.  

Generate Better Revenues: Higher conversion rates generated by successful digital marketing strategies will deliver a lot of benefits for your business in terms of better and higher revenues. The study claims 2.6 times better revenue growth for those companies who use digital marketing techniques to those businesses who do not.

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With better revenue growth, small and medium businesses using digital marketing will have better chances of expanding their business not only locally, but globally.  

It levels all big and small businesses: Those days are gone when small business owners think that digital marketing is only for the multinational and bigger companies that have sufficient resources to create an online marketing campaign. Now digital marketing provides small and medium enterprises the chance to compete against the larger companies and attract their targeted traffic.

With digital marketing, small businesses now have the resources to compete against larger companies and marketing processes that were previously only available to larger companies. Small businesses now can engage with multiple customers, even to customers from any part of the world, whether or not they have any physical stores in these locations.

Better Conversions: By using digital marketing, businesses can measure the conversion percentage rate by understanding the traffic that gets converted into leads, subscribers, and sales. Without conversions, all your marketing efforts will simply go waste, and therefore the traffic you get would mean nothing. The conversion rate with digital marketing is higher when compared to other techniques of marketing. Therefore, small businesses should need to make efforts to build result-oriented strategies that aim for higher conversions.

There are several digital marketing services that you can avail of for your online marketing campaigns such as Search Engine Optimization, Social Media Marketing, Pay-Per-Click, E-mail Marketing, and more. These strategies generate quick and effective communication and interaction with your targeted audience will deliver better results in terms of a higher conversion rate.   

Digital Marketing is more cost-effective than Traditional Marketing: If you’re still thinking about the importance of Digital Marketing, take a look at how much money it could save your business. Traditional marketing techniques don’t work today, and they often very expensive.

Now think about the cost of placing a print ad in a magazine or the price of a TV ad and think about how customers can flip the page or change the channel.  

Small businesses have fewer resources and even financing. Digital marketing provides small and medium businesses with a more beneficial and cost-effective marketing channel that delivers results. Hence digital marketing becomes a ray of hope for small businesses.    

Builds Brand Reputations: Today’s extremely competitive market is full of businesses or brands that are trying to differentiate themselves from others. Every business trying to cultivate its brand identity through their websites and social media feeds and communicate this identity to their audiences.  

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A brand identity only works if it lines up with your reputation. With digital marketing, you can show your audience how committed you are to giving them brand values. Also, Digital Marketing channels like social media and blogs give you a chance to communicate with your customers and build trust for your brand. Digital marketing also helps to improve your brand’s recognition. Recognition can increase your reputation, and the trust customers place in your business.  

Digital marketing convince peoples to take action: While testimonials help to earn trust from your targeted audiences, Digital marketing makes use of effective strategies that will entice people to take action to your brand or business. Digital marketers can make use of wise and unique ways to attract conversions using Call-To-Action.  

Call-To-Action buttons specify what your website visitors do next— either to sign up, download something, and call or buy— specific steps that will convince visitors to perform a favorable action. Innovative forms, buttons, and texts are optimized according to the color scheme, graphics, and even positioning on the page to get the most effective results.  


As you can see, the importance of digital marketing for your small business shouldn’t underestimate. These reasons show just how the right strategy can support you to improve your small business’s identity online. Most businesses have already tried traditional advertising techniques and now are focusing on many digital marketing services like Google AdWords, SEO, Social Media Marketing, and many more. 

With so many powerful competitors online, it is pretty hard to market your small business and get ahead of them.

Monitor what is working for you and how your potential and current customers are reacting to your strategies. Once you know what’s working for you, repeat it. 

General FAQs

Why digital marketing is important for small business?

Digital marketing is important for small businesses because it helps to generate more leads and sells faster at a lower cost than traditional marketing and also the data generated by digital marketing tools and platforms help to plan future marketing and ad campaign.

How digital marketing can help grow your business?

With better revenues and better branding, Digital Marketing can provide a better Return of Investments (ROI) than traditional media and marketing channels.

Does digital marketing work for all businesses?

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content.


Devendra Singh

Director, Content Strategy at Digital Marketing Trends. I develop, evaluate, and improve the company's content strategies. Providing a big online presence for SMEs and StartUps.