How Do Companies Use BTL Marketing as a Growth Tool in 2023?

BTL Marketing 2023

Every company faces competition in the marketplace. It is risky to expand your business without understanding who your competitor are. Market research entails gathering and examining data about your market, including information about your customers and competitors.

BTL marketing allows the brand to deliver its messages and, through the clutter, generate a tangible return on investment. BTL marketing involves targeting a specific group of on-ground customers that are identified and referred to as target customers.

How Do Companies Use BTL Marketing as a Growth Tool in 2023? Share on X

Promoting your product in the most appropriate manner using BTL marketing, can make your company and brand a well-known name among the audience or customers. BTL agency in Delhi has given out a lot of services in the btl marketing to multiple businesses. 

BTL marketing helps marketers spread awareness about the brand. It helps people connect with the brand and explain the benefits of a brand. BTL marketing helps attract more customers while increasing the number of leads for a brand.

The significance of BTL marketing has grown because of its ability to reach the target audience and influence brand positioning through personal interaction. The customization of product engagement and trials is very high, directly impacting sales and indirectly impacting brand perception and buzz.

Group of young coworkers working on the computers with some charts in the modern office interior, close-up view on the laptop

Example Of BTL Marketing Activities:

  • Sales promotion

Sales promotions are temporary methods to improve sales by attracting new customers and encouraging existing customers to purchase more. Although offers may be short-term, there is a belief that trialling the firm’s product will create brand loyalty.

  • Direct marketing

Whenever you buy a product, your information may be collected somewhere in the process, especially if the purchase is online. Firms like to collect as much information about you as they can, because this information can be even more valuable than the purchase itself and you may not always notice the small print about sharing your details with ‘trusted partners‘, meaning that you are likely to be targeted by a range of additional organisations in the future.

  • Direct mail

Direct mail is a direct marketing technique involving the delivery of promotional material to named individuals at their homes or organisational premises, selected from a list of known customers.

  • Trade fairs and exhibitions

Trade fairs offer the opportunity for firms to meet with both the trade and the individual consumer. It also allows representatives of the firm to see what competitors are doing and learn about innovations and new product offers.

Benefits of BTL Marketing:

It can easily connect with the targeted audiences and provide them with the necessary message about the products and services designed for them.

  1. Because the audience or customers are specific in BTL marketing, gathering feedback from customers is a simple task.
  2. Customers can easily understand the message provided by BTL marketing activities and strategies because it is direct information to target audiences.
  3. The marketing campaigns and activities can be designed and customized according to their specific customers.

BTL Marketing Working as a Growth Tool:

In the age of strong communication and brands developing strategies to turn the market upside down, many brands have opted for BTL marketing to engage and communicate with their audience personally.

  • Creates Brand Awareness: BTL activities help marketers spread awareness about the brand. It helps people connect with the brand and explain the benefits offered by the brand through various creative ways.
  • Reach Your Target Audience: BTL marketing assists you in reaching your intended audience.Having the desired goal allows you to plan accordingly. Be it mall activation or brand activation, BTL activities help you reach the right audience.
  • BTL Activities Allow Customers to Feel the Product: Sampling and trial generation are two of the best measures in BTL marketing as they introduce your brand to the audience. It allows them to know more about the product, which results in high sales of the product. When a person becomes familiar with the product, it assures them of its quality, which later results in brand loyalty.


Every advertising strategy has its own benefit. You must determine which advertising technique works best for you. Top BTL agencies in India  offers a variety of advertising strategies in their promotional campaigns. It can influence your product appeal and businesses relationships. Choose accordingly!




General FAQs

What are BTL activities What impact does it have on people?

BTL activities help marketers to spread awareness about the brand. It helps people to connect with the brand and explain the benefits of a brand.

When would you use BTL marketing?

Below the Line Marketing is aimed specifically at targeted individuals that have been identified as potential customers. Popular BTL strategies include outdoor advertising, such as billboards and flyers, direct marketing, such as utilizing email and social media, and sponsorship of events.

What kind of marketing strategy is BTL activity?

Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television. Below-the-line advertising campaigns include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing.


Devendra Singh

Director, Content Strategy at Digital Marketing Trends. I develop, evaluate, and improve the company's content strategies. Providing a big online presence for SMEs and StartUps.