For many businesses, the ultimate ambition is to move beyond your own shores and attract customers from all over the world. However, you need to make sure that you are properly set up to accommodate them. You cannot always assume that exactly the same business model will work in your own country as abroad. So, here are some tips and tricks that can help you attract international customers.
Complete the Necessary Market Research
Before you dive in at the deep end, you need to ensure that you undertake all the necessary market research. Doing business in a new country is entirely different from your own, and you need to learn as much as possible about the new market and the cultural differences that you are likely to encounter along the way. Ideally, you will have a consultant who has experience in the market and speaks the local language.
Sort Out Your Online Presence
The most likely way international customers will come into contact with your business is over the internet. Therefore, you need to have a strong website that highlights your positive qualities and makes it easier to make a purchase. You may be wondering, what is a translation management system? Well, this is a question that is worth answering to ensure that people can make sense of your website in their own language. You also need to ensure that all your marketing materials and anything else you are putting out into the world are properly translated by professionals. Also, your social media accounts need to appeal to an international audience. Images and videos are useful forms of media that often do not require any translation.
Offer Worldwide Shipping
It may seem obvious, but you will not bring onboard new customers without offering worldwide shipping options. If you can cut down these costs as much as possible, this will certainly help you attract people to make a purchase. If your company is service based, it needs to work abroad.
Offer High-Quality Customer Service
A big part of running a modern company is all about offering a high level of customer service. Otherwise, your customers are more likely to look elsewhere. You need to ensure that you have agents who are multilingual. Otherwise, you can end up facing a whole host of unnecessary language barriers along the way.
Make the Most of Your Home Nation
Much of the time, people look to international businesses because of what they offer that cannot be found elsewhere. Some products have a great reputation based on their countries of origin, such as French wine or Italian pasta. So, within your marketing materials, you should make the most of your most appealing features.
In your mission to attract international customers, these are some of the best steps that you can take to achieve your goal in the most successful way possible. So, take these tips on board, and you will be attracting a wider international customer base in no time.
A global marketing strategy (GMS) is a strategy that encompasses countries from several different regions in the world and aims at co- ordinating a company’s marketing efforts in markets in these countries.
The global marketing mix comprises four main elements: product, price, placement and promotion.
When a business expands into a new market, they gain more knowledge. With analytical tools, they acquire knowledge at a faster pace, which leads to a higher quality of service or products that are available for customers.