Mobile Marketing Facts – You Must Know!

In life there are often things you can do that will have outsized returns. We say these items possess a lot of leverage because by making a small amount of effort, you can have a highly scaled out effect. As mobile advertising and marketing have grown in popularity, and now reached a majority, this is one of those things. 

When you examine companies with even a modest online advertising budget, you will see three different types of strategies: none at all, the basics of optimization, or an advanced understanding of the strategy required to succeed. This goes double for mobile advertising strategy since it is so much newer. With 79% and 59.5% of Facebook and Google’s revenue being composed of mobile advertising, respectively, it is clear mobile advertising is a force to be reckoned with and must be understood by anyone operating in the space. 

A study by WebsiteBuilder.org estimated that 17% of mobile advertisers operate with little or no strategy, and this is nearly inexcusable. To be spending money without having put the prerequisite amount of thought into the returns you should expect from this investment is irresponsible, to say the least. It becomes even more irresponsible when you realize how many other advertisers do have a strategy. 

17% of mobile advertisers operate with little or no strategy, and this is nearly inexcusable Share on X

With 34% of marketers understanding the basics of mobile email optimization and another 21% understanding advanced email strategy, it becomes clear how those with no strategy are going to get blown out of the water by anyone who knows what they’re doing. The solution is to slow down and think about what you should be focusing on in your strategy and what you should expect. The general advice you hear is to change only one thing at a time and then observe how it affects your overall performance. By following this process you can usually start to approach the understanding of basic mobile strategy. 

Related articles: 9 Advantages Of Mobile Marketing Companies

User experience is probably the most important thing to work on if you want customers to keep coming back, which is why Website Builder places considerable emphasis on it. If there are enough problems with your website, it is possible a user will never return or even abandon the current sale in order to go to your competitor.

In this particular infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats. 

Infographic published by: Websitebuilder.org

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