How To Promote The Olympic Sport Through Social Networks

Olympic Sport 2016

Olympic Sport 2016

Social networks seem to have endless profits and many of them positive.

They can even become the perfect place for Olympians minority disciplines without presence almost in the media, except showcase during the course give the Olympics as take place from August 5th in Rio de Janeiro, have a share of visibility and notoriety more suited to sporting merit.

Possibly, none of the residents of the High Performance Centre in Madrid, where is located the Danone Academy, never imagined that within a few designed to develop their sports skills facilities, would ever learn how to manage social networks to reach more public and perhaps get new sponsorships. That day came because Danone with the Association of Olympic Sports scheduled on Wednesday, July 13 to Monday several days to help boost the brand of each.

And to learn to use them correctly Spanish athletes attended several conferences of representatives of Twitter and Linkedin, among others. It was explained how to get the message had more echo so you can expand your community of followers. And it does not take Gerard Pique to succeed with Periscope. To successfully sell the product simply follow a set of guidelines.

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Both for those who will go to Rio de Janeiro as not these platforms can open doors to unexpected income to devote himself exclusively to his sport professionally without fear that an injury can mean the end to a career, contrary to what it happened to Nico Garcia. Silver in taekwondo in London 2012, a serious accident forced him to take a radical turn in his life. Many will recognize you see him get on the podium four years ago, but not many know who has retired after 12 years of service in the Spanish team.

Some athletes, in the hands of professionals

The impact of the RS to transmit the values of a brand is huge and in cases where the effort, sacrifice and dedication are part of the work of these unsung heroes. For example, a taekwondo elite spends more than five hours of training a day and someone who wants to devote himself to martial to have more information about routines Yoel Gonzalez, who will defend their gold in London arts, there will be almost certain connection the network, especially if a more professional and less playful use these tools occurs. Not surprisingly many athletes with another cache as the boys of Sergio Scariolo, who are clear bets to accompany the best sports teams on the podium after two consecutive silvers, leave social networks in the hands of companies to avoid compromising situations as lived by Isco Alarcon, who a misspelling it was a confrontation with several followers of Atletico Madrid.

Several of those attending the project launched by Danone, as boxer Samuel Carmona or practicing fencing Breteau Andrea took good note of the advice and proposed to give a different public image boost. “To get there we have better opportunities to use social networks,” said Andrea to The country.


Devendra Singh

Director, Content Strategy at Digital Marketing Trends. I develop, evaluate, and improve the company's content strategies. Providing a big online presence for SMEs and StartUps.