Digital marketing allows you to make use of the internet and electronic devices to market your products or services. Businesses adopt different strategies to market digitally such as SEO, SEM, SMM, E-Mail Marketing, Affiliate Marketing and others.
Unlike traditional marketing that occurs on traditional platforms such as newspapers, radio, and TV. Digital Marketing allows you to market your products and services digitally. It provides you with numberless opportunities to market your products and services.
Digital Marketing has more advantage over traditional marketing. Using Digital Marketing you can research the market before jumping into advertising. While Digital Marketing also provides you with different tools to effectively measure ROI.
Digital Marketing is best in the sense that it has.
- Worldwide Reach
- You can Track your Campaign
Unlike the physical marketplace which only allows you to target the local area. Digital Marketing allows you to market your products or services worldwide. In Digital Marketing you could have an E-Commerce store of your business either in the form of website or Facebook page.
In this way, sitting in one corner of the world you can market your business in another part of the world.
Digital Marketing is very cost-effective. It has a different set of prices to target local area, city, state, district or country. You can adopt different packages according to your needs. Unlike traditional marketing, digital marketing is budget-friendly.
For example, running a 15 sec TV ad will cost you about 175,000 Rs. On the other hand, using Facebook Marketing you can market your products or services at a national or international level. For example, you could boost your particular post to reach 15,000 peoples at only 3000 Rs. As concluded Digital Marketing is cost-effective.
Track your Campaign
Digital Marketing provides you with different tools to measure the success of your marketing campaign. For example, if you are using Google Adwords to market your business, you can make use of the Google Adwords dashboard to measure the success of your marketing campaign.
Similarly, if you are adopting Facebook Marketing, it also provides you with detailed analytics and tools to effectively measure ROI. It is not in the case of Digital Marketing i.e. you cannot track your newspaper promotion; and you cannot track your billboard advertising. Similarly, you are unable to track your promotion on Radio Ad.
On the other hand, Digital Marketing also has disadvantages. Some are.
- Proper Education
- Time Consuming
- High Competition
Digital Marketing requires you to have a proper education. You have to hire a digital marketing specialist in order to market your products and services digitally. However, Facebook Marketing is easy and even a non-technical person can handle it quite easily. However other forms of digital marketing are not so easy rather complex. You have to hire an expert in such cases.
For example, in the case of SEO to acquire the traffic from search engines for free you have to hire an SEO expert to effectively perform the SEO of your website. Similarly, in the case of SEM, you have to hire an expert that has hands on Google AdWords as well as Keyword Research. So digital marketing is not so easy rather technical.
Avoid plagiarized content
Content is considered a backbone in digital marketing, and is a key to make a campaign successful. It’s one of the main attraction of customers and should not be same as they are looking many times every day. Checklist for a digital marketing expert cannot be completed without the point of checking the content before uploading. There are a number of plagiarism checkers available on the internet. You can should use an authentic plagiarism checker to complete this task.
Digital Marketing is very time-consuming. You have to wait for a long duration of time before you start getting the results. For example, in the case of SEO it takes a maximum period of 7 months to acquire traffic from search engines. However, SEM is not time-consuming. But it requires you to pay something to rank at the top. However, in this case you also have to wait before you start getting the results.
Digital Marketing is highly competitive. As your competition is with the global market rather than local. There are highly competitive niches in the market. However, you can go for less competitive niches. You can also target a highly competitive niche and can pick up low competition keywords in it. For example, in the case of laptops that is a highly competitive niche, you could go for less competitive keywords like.
- Best laptops for engineering students
- Best laptops for v-logging
- Best laptops for Medical Students
- Other such queries
How to grow your business quickly with Digital Marketing?
- Social Media Marketing (SMM)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- E-Mail Marketing
Social Media Marketing
More than 2.23 billion users are using Facebook on a daily basis while the number is 1 billion in the case of YouTube. Therefore, Social Media is an effective platform to target a new and broad range of customers. You can opt to market on different social media platforms to market your business like Facebook Marketing, YouTube Advertising, Instagram Marketing, Twitter Marketing, WhatsApp Marketing and others.
Search Engine Optimization
Search Engine Optimization also known as SEO is an effective way to target search engines and to achieve traffic from there for free. SEO is all making your website more visible to search engines as well as optimizing it through different techniques like content writing, On-Page SEO, Off-Page SEO or Link Building, and Technical SEO i.e. optimizing the technical aspects of your website such making changes in the code.
Search Engine Marketing
Search Engine Marketing or SEM is also a new way to target potential customers. It is opposite to that of SEO. In SEO we achieve traffic from search engines for free whereas SEM allows you to achieve traffic from search engines by paying something. In SEO it takes a couple of months to get the results and to rank on search engines. SEM allows you to rank on search engines at the top within a short period of time.
E-Mail Marketing is also the technique adopted by marketers on a very wide scale and they are getting the results. In E-mail marketing, you usually send tons of emails to your clients marketing your products or services. While it is also cost-effective i.e. you can send millions of emails to your clients or customers at less than 100$.
We have guided you on how you can quickly grow your business with Digital Marketing. We have discussed all the aspects of digital marketing as well as also guided you on its advantages and disadvantages. We hope that our article will remove all your doubts related to Digital Marketing.
Digital marketing brings a steady flow of targeted traffic of people who convert into leads and sales. Digital marketing helps your business make use of techniques and strategy that will not only attract more traffic to your business but quality traffic which will engage and convert more.
Digital Marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic – but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about – ensuring survival for your business.
One of the major reasons why digital marketing is taking over the traditional marketing channels is because the internet has enabled businesses to interact with targeted audiences in real time. Customers have grown accustomed to engaging and interacting with one’s brand or business.