The digital marketing landscape has seen a massive shift in the past few years.
With new marketing platforms and technologies being introduced every day, marketers are forced to reconsider their approach to digital marketing.
Amidst all these changes, there is one thing that is still constant. And that’s the need for “Content”.
The need for unique and original content is a never-ending one.
Every marketing strategy needs original content that helps them deliver their brand message in the most authentic and meaningful way.
When working on the digital marketing strategy for your business, you need to put the original content creation at the top of your to-do list.
As you keep creating original content and keep publishing it as a part of your content marketing strategy, you start gaining exposure in the eyes of search engines as well as your audience.
Let’s go over the complete scope of content originality in Digital Marketing and talk about some of the reasons why you need original content to run a successful marketing campaign.
Why is Original Content a Key Factor of Digital Marketing?
There are billions of websites out there on the internet.
If you look at some of the top-performing websites, they all publish unique and engaging content that is valuable for their users.
So, if you look at it from a practical perspective, you need original content if you want your digital marketing efforts to be successful.
By producing unique content, you make your website stand out as compared with thousands of similar web pages on the internet.
Here are some of the most prominent reasons why content originality is a key factor in SEO.
· Complements your SEO Efforts
You can’t create a powerful SEO strategy without unique content.
When you have original, highly targeted content that is going to help you maximize the results that you get with your SEO effort.
So, if you want better search engine rankings, you need original content. Search Engines prefer unique content.
Creating original content will help you establish your trust and credibility from the perspective of search engines.
· Helps you Position Yourself as an Industry Leader
Creating original content is not easy. It is a time-consuming task that requires hours of research and creative writing skills.
When you create a truly original piece of content that your readers find valuable, it helps you brand yourself as an industry leader in your niche.
So, the next time when your audience wants to learn about a particular topic in your niche, they’d prefer you over all the other options on the internet.
· Enhance your Authority and Trust
The success of every online business lies in developing a sense of trust in the eyes of their target market.
When your readers trust you, they give your word preference over the noise that is out there.
This gets you to come into the focus of search engines.
When search engines see a huge number of people choosing to read your content, it helps you establish your authority.
So, when the next time you come up with something new, search engines use your track record as an anchor to rank you at the top of search engines.
· Better Engagement on Social Media
If you want to create winning content that people love, originality is the only pathway for that.
When implementing your social media marketing strategy, you need to use original content only.
Original content always gets better engagement in terms of comments, likes, and shares on social media.
So, if that is your goal with your social media campaign, you need to incorporate only the unique and original content in your social media marketing efforts.
· Helps Get Quality Backlinks
Backlinks are a great predictor of success for online businesses.
They can determine how well your website ranks as compared with your competition on the search engines.
And the best way to get quality backlinks is by creating original and engaging content.
When you create content that adds value to your audience, they’ll feel compelled to share it on their online platforms.
This organic approach for getting quality backlinks can add massive value to your link-building efforts.
Although some marketers tend to go for getting paid backlinks, they are not as reliable as you’d think.
You never know when the publisher of the link takes the link down and it is going to send off a bad impression to the search engines.
But if someone truly likes your content and they link to it, that can have a huge positive impact on your link-building efforts.
· Get More Leads, Make More Sales
Original Content is the gateway to attracting more leads to your business.
If you create original and SEO content, search engines rank it well on top of their rankings.
This gets more traffic to come to your website.
And when that happens, you can guide that traffic through your content and get them to do what you want them to do.
This way, original Content can help you generate sales at a greater pace, as compared with other marketing mediums that you have been incorporating in your digital marketing strategy.
· Cost-Effective Yet Highly Valuable
Creating original content costs way less than going with the traditional means of marketing your products and services.
If you have the time to do it yourself, then you won’t need to spend any kind of money at all.
And if you need to produce a lot of content on a daily basis and you can’t do it all by yourself, then you can outsource the job to someone else.
It is still going to cost you way less than the conventional advertisement approach.
And the value that you get from it will be well worth the money.
How to Check Content Originality?
So, we have established that content originality is of key importance for digital marketing.
But how can you ensure that your content is unique and original?
This is where the online plagiarism detection tools come in.
There are a lot of online plagiarism detection software out there that check plagiarism in your content.
These tools take in the content from you as input, compare it against millions of online sources on the web to find out whether the content is plagiarized or not.
These tools give you complete plagiarism details, along with the sources for plagiarism.
So, you need to find a trusted online tool that you can use to check your content for plagiarism.
This will enable you to detect and eliminate copied content before you publish it on any of your digital marketing platforms.
Dangers of Using Plagiarized Content
Original Content is important in digital marketing, there is no doubt about it.
The use of plagiarized content, on the other hand, can prove to be quite dangerous for your digital marketing efforts.
Here are some of the serious dangers of using plagiarized content that you need to know.
· Destroys your Credibility
Whether you are providing your writing services as an individual or you are creating content for your business, using plagiarized content can ruin your trust and credibility.
If you steal someone else’s ideas, and people find out about it, they will stop trusting your word.
And there is nothing that hurts the credibility of businesses faster than the lack of trust by their target market.
· Punishable by Law
Aside from the negative impact on your trust and credibility, plagiarism can also get you to be eligible for a lawsuit.
If you steal copyrighted work, the original content creator can sue you for that.
You might have to face serious consequences in terms of monetary damage if you use plagiarized content.
· Damages Your Brand’s Reputation
When you are doing the branding for your business and your aim is to set your brand as the industry leader in your niche, you can’t afford to use plagiarized content on your website.
If you do that, it sends off an impression that you are not capable of creating unique and valuable content.
As a result, people stop trusting your word and move on to the next better option on the internet.
Now that you are aware of the importance of the original content, you need to come up with a robust strategy to streamline the unique content creation processes for your business.
We highly encourage the use of plagiarism checking tools to ensure that your content is free of intentional or unintentional plagiarism.
Once you have made sure that your content is unique, you can start publishing it on your digital platforms such as blogs and social media sites to start attracting traffic towards your business.
Make sure to go over the reasons for using original content and the repercussions for using plagiarized content that we have talked about in this article.
And if you have any questions about content originality, get in touch with us.
We’d be happy to help you out with your questions regarding content originality.
Originality plays a crucial role in your content creation strategy. It is the first step in creating high-quality content that’s relevant and informative. Original content also sets your website apart from other sites, and even affect the kind of traffic that you might get.
Your content is the foundation of your digital marketing strategy. You can fuel content with SEO, helping you attract more leads through search engines. Content can be shared to enhance your social media strategy. With great content, you can encourage other sites to link to your website.
Content marketing is important because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve conversions, connect with customers, and generate leads. And, in today’s age, customers expect high-quality, consistent content from their favorite brands.