There are many people who consider building a personal brand is only contemplate differentiation strategies, however, many forget other important elements: visibility channels.
These channels visibility, are necessary to achieve a good position, however, is not easy to select the appropriate channel to build our personal brand.
Occasionally, it is necessary that they be selected based on your goals and your plan of action, since, being in the wrong channel can make you lose time and online presence.
That is why, within the many channels that exist to promote our personal brand, has one of the largest social platforms that can be a great promotional opportunity for us: Facebook
The reasons why facebook is a good channel to promote our personal brand, is because everyone, even our target has an account on this social platform and second, because Facebook is becoming one of the best advertising platform. This allows our personal brand:
- Receive traffic on our website.
- We get to do business with our audience and reference entity.
- We can locate our ideal customers based on the interests we have.
- This social platform allows users colocarnost front so that we have the best options.
- Users are involved in the campaign and contribute to the spread of the brand with others.
- We can visualize the real-time feedback to the user.
- Direct dialogue between the company and the customer is encouraged.
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So remember, this social platform can not be ignored there are more than 800 million active users, this will allow us to interact with others and increase our exposure, showing us as a real and good person to promote content, products and services.