Social media has become one of the biggest marketing channels in the last two decades, and for a good reason.
With 42% of the world’s population using social media and 366 million people new users in the past year alone, social media can provide ample reach to any business’ target audience.
Having effective social media strategies can make all the difference in maximizing digital marketing efforts and achieving your goals. However, it is also important to keep up to date with the latest social media content trends. What may have worked in the past year or even the past month may no longer be effective now.
The infographic below highlights some of the anticipated social media content trends for 2020. These practices may not be as popular now, but with the rapid development of technology, they may soon be the best practices for generating traffic, increasing conversions, and achieving your marketing goals.
Infographic Source: MicroCreatives
Social listening is the monitoring of your brand’s social media platforms for customer feedback, direct mentions of your brand, and discussions regarding related keywords, topics, competitors, or industries, followed by an analysis of this data to gain further insights and act on these opportunities.
Social participation provides emotional support, laughter, and levity. Participating in social activities makes you feel as if you matter to a community which provides a sense of meaning and belonging. Social activities help relieve the angst of perceived social isolation.
Social trends can be defined as any type of activity that is participated in by society as a whole. Trendscan be long-lasting or short-lived. Facebook and Twitter introduced a new social trend by introducing a new way to connect with people from far and near.