Digital Signage Marketing Tips for Small Businesses

Digital Signage Marketing Tips

In today’s marketing landscape, digital signage is a cost-effective digital marketing tool medium that should be part of every small business’s marketing strategy. Digital signage is an efficient tool for advertising and can help deliver messages to a business’s target audience. Aside from advertising, there are many benefits to using digital signage for your business.

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Want to find out more about how you can leverage digital signage for your business? Check out our digital signage marketing tips for small businesses.

Grab people’s attention with your digital signage

Make the most of your digital signage by sharing highly visual displays of your products or services that will catch people’s attention. Before you can share your marketing messages with your target customers, you need to grab their attention first. This is where digital signage can come in.

For small businesses that have limited resources, make sure to include digital signage in your marketing strategy. If you want to target potential customers, place your LED or LCD screens for digital signage in high traffic areas where your signage will be noticeable such as right in front of your store. You can also place digital signage inside your store to promote your products or services or share marketing promotions.

Keep in mind what people would like to see. Make sure your signage is unique, eye-catching, and appealing.

Use your digital signage to drive social media activities

Social media is an essential component of digital marketing. Businesses today, big or small, include social media as part of their marketing strategy.

For small businesses, social media is a cost-effective and convenient way to engage with customers. Use your digital signage to help promote your business’ social media accounts. Increase your social media followers by sharing your social media accounts in your digital signage and encouraging people to follow or subscribe to it. Make sure to highlight your social media accounts in your content, and do not just place them at the bottom of the digital display screen so that people notice it. You can even include QR codes on your digital screen displays that will take them directly to your social media channels.

Sharing marketing campaign hashtags on your digital signage and asking your customer to follow or use it is a great way to boost your brand’s social media presence as well. Grab the opportunity to share social media comments or posts from your customers, and display it on your digital signage. This is an easy way to show that you value and appreciate their love for your brand.

Include a call to action

One of the secrets to a successful marketing campaign is to have a clear Call to Action. Customers should see your promotions or campaigns and know what action you are asking them to do. Do you want them to buy a new product that you are showcasing, or do you want them to join a contest? Make sure that you clearly communicate your message.

A great way to utilize your digital signage is to inform customers about special offers or promotions. For example, you can put up a message on your digital display saying that if people mention your ad, tag your social media account or use your campaign hashtag in a social media post, they can receive a free electronic gift voucher. 

Keep your Call to Action clear and simple, so that customers know what to do and what they will get in return. Make sure to hold promos for a limited time only so that people do not get bored and begin to tune out your content.

Make sure to share content that engages your customers and not just push sales to them. This way, you will be able to build a meaningful relationship with your customers and even boost awareness for your brand as well.

Collect data

Aside from using your digital signage for advertising, you can also use it to collect data about your customers, which can help you in developing effective marketing strategies.

For example, some digital signs have sensors that can gather information about the person standing in front of it. These sensors can collect simple data such as age, weight, gender, etc., or it can gauge people’s reactions to what is being displayed on the screen or even how long they stay to read or watch what’s shown on the digital signage. Your digital signage can even help provide useful information on how customers move around your store, which can help you in determining the best way to layout your store.

The customer data collected from your digital signage will be useful in gaining insights about your customers. The information gathered from your digital signage can also help you decide on the type, tone, volume, and frequency of the content that you should display on it.

Customers’ demographics and their behavior inside your store are just some of the useful data that you can gather with the help of digital signage. Make the most of this information to make your marketing strategy a success.

Generate additional revenue stream

You can also generate additional income by offering ad space in your digital signage to other businesses. With this, other brands can promote their products and services to your customers.

Depending on what kind of business you have, you can use your digital signage to display ads from other brands in between your own brand content. You can even control the number of times your advertiser’s content will appear. Keep in mind to showcase brands that complement what you are offering, which can help build up your business as well.

Another plus side is that you get a chance to support other small businesses. You can even do the same and promote your products and services in other establishments.

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General FAQs

Why is digital signage important?

A digital signage provider can help you explore the ways to use digital to inform, entertain, educate, and communicate with customers in your store. Signage can inform consumers of new releases, sales, and product information. It can also entertain through videos and interactive games.

How do digital signage systems work?

Digital signage’s content is powered by a media player or system-on-a-chip which pushes content to a display. Users can then manage the content with a content management system, either on-site or within the cloud to change up content on the fly.

How effective is digital signage?

Digital Signage Fosters Engagement – 37% lower absenteeism. 41% fewer safety incidents. 41% fewer quality defects. 28% less internal theft.


Devendra Singh

Director, Content Strategy at Digital Marketing Trends. I develop, evaluate, and improve the company's content strategies. Providing a big online presence for SMEs and StartUps.