How to Master Negative Keywords on Amazon?

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Amazon Negative Keywords

Amazon is a wonderful platform for sellers and buyers. One can make money by selling products on this platform, while it is easy to save some bucks on shopping on Amazon. It just requires making some handsome plans to get better off on this platform. It is easy to do the right things if you can keep an eye on the negative stuff. It is particularly true even about the keywords used on Amazon. Amazon negative keywords, for example, can be used for better outcomes. One can master the negative keywords to organize listings in the most productive manner. PPC is always going to be expensive and negative keywords, if managed properly, can surely help you reduce costs.

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Negative keywords can help prevent ads that are irrelevant. But before you actually start working on the negative stuff, you need to sort the most suitable keywords. You can surely improve ROAS by making the right adjustments in the keyword sector. It gets really easier to deploy good match PPC bids when you are done with managing the keywords appropriately. You can visit website to know more about the phenomenon. Here are some basic steps to identify and manage the negative keywords for Amazon.

Step 1: Amazon Negative Keywords Defined

You can start excelling if you understand the phenomenon. You can jump to step two directly but for proper understanding, let’s try to understand these specific keywords. You must have a clear conception of a keyword, i.e., what exactly you type to search for a product on Amazon represents a keyword for that product category. But the exact opposite of that search term will always be a negative keyword. The sellers are used to select the terms or positive keywords to showcase their PPC ads. But Amazon will keep on showing even for the irrelevant terms, and this is where you will be charged for a useless click. But by adding the most relevant negative keywords, you can stop your ad from being shown up in a search result that is not relevant.

You can manage the Amazon negative keywords by getting to “campaign manager” by getting through selling central. You can move further from the campaign manager to the advertising tab to add all relevant negative keywords.

Step 2: Broad Matches, Phrase Matches, and Exact Matches

Amazon keywords work in three distinct ways, two of which work for negative keywords while one of which works for the positive keywords. All three categories are defined one by one as under.

  • Exact match: It relates to queries that match accurately with the seed keyword. For example, a negative keyword for “leather bag” will restrict your ad from appearing against the queries for a leather bag and leather bags. But it will not restrict the ad from appearing in the queries with the keyword bags of leather.
  • Phrase match: It relates to the search results that are a little similar to the seed keyword. It will always more broadly apply to the search terms and need to be handled with care and caution.
  • Broad match: It is always a little difficult to use a negative keyword for the broad matches. One can only use the broad matches in the positive keyword planning and management.

By knowing and using the exact and phrase matches, you can actually filter your listings for the best matches. It can help you save money on the PPC campaigns while you will always be in control. Some real best outcomes can be attained by sorting the most suitable negative keywords for Amazon listings.

Step 3: Difference Between Campaign Level and Group Level Negative Keywords

Negative keywords can be used either for a complete campaign or a certain ad groups. It depends on the needs and wants of a seller on Amazon, but one can surely segment the keywords appropriately by bifurcating the two. For example, you are selling black leather bags, and you want to keep filtering your search results for “leather bag.” But still, you would like to keep the ad bids for black bags. One can sort specifically by analyzing one’s needs and wants. 

Simply you can do it by placing different negative keywords for different ad groups. At the same time, the ad groups should also be designed for different product categories. Amazon negative keywords work best when you have specified your ads and keywords.

Step 4: Finding the Right Negative Keywords for Your AMAZON Ad Campaign

You can test your imagination by brainstorming for the irrelevant search terms. But it is not about the irrelevant terms alone, as you will also have to filter for some related seed keywords. You can do it scientifically by running a broad match ad campaign. It will let you know exactly about the search terms you have actually appeared in. You can shave off all underperforming keywords and can create a bunch of good negative keywords at the same time.

The underperforming keywords are actual Amazon negative keywords for your new ad campaign. You should never forget to include them in the negative category.

Step 5: Refining Your Ad Campaign to a Total Perfection

By picking the right kind of negative keywords, you cannot only save money but can also make money. The click rate and conversion rate, in particular, will increase when you can shave off the irrelevant keywords. You can spend less for more conversions by appearing in the most relevant searches. Good use of negative keywords will not only let you refine your search results but also will enhance the ad campaign performance. It will help you reduce competition between different ad campaigns you are running for different products. It is actually “search term optimization” that requires proper sorting and efficient targeting. One can make the ad campaigns look more proficient by adopting the concept of negative keywords. It is easy to remain productive by using only the most relevant keywords.

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General FAQs

What is negative keywords in Amazon?

Negative Keywords are the words or phrases that prevent your ad from appearing on an Amazon SERP (Search Engine Results Page) if those terms are in a customer’s search query. In other words, use a negative keyword to tell Amazon when you don’t want your ad to show.

How many keywords does Amazon allow?

By reducing the character limit to 250, Amazon has indicated that it’s taking backend keywords more seriously. The company doesn’t want sellers stuffing the character fields with irrelevant information and competitors’ brand names.

What is Amazon keyword?

Millions of people use Amazon for online shopping to find and buy products that they like. Keyword Tool uses Amazon autocomplete (or search suggestion feature) to generate a large number of relevant keywords that can be used for Amazon listing keyword optimization or any other purpose.


Devendra Singh

Director, Content Strategy at Digital Marketing Trends. I develop, evaluate, and improve the company's content strategies. Providing a big online presence for SMEs and StartUps.