Amazon and its white brands? What is happening?
Amazon has started selling furniture online including sofas, chairs, tables, carpets, etc. All these products belong to the Amazon Basics brand, but it also offers many other products in other segments. The white brands...
When marketing and culture go hand in hand
Doing a simple Internet search under the term marketing all seems to be focused from a rather cold and distant point but this is not so, much less. On the one hand it is...