Social media arguably remains the best place where people from across the globe can come together. However, it is such a platform that changes constantly. Yes, what everyone does today on social media might not work tomorrow!
As 2022 kicks in, social media, like many digital channels, is rapidly transforming due to increased usage and user expectations. Especially with more and more small businesses popping up, social media serves as a vast pool of opportunities. However, the best way to use social media for your brand is to identify the latest trends and techniques.
Top 5 Social Media Trends Marketers Should Watch in 2022
Let’s look at the top 5 social media trends in 2022 and how social media marketing companies in Delhi NCR can help you grab the right opportunity for your brand.
1. Paid advertising on social media
Paid advertising makes it to the top of social media trends this year. Paid advertising on social media means brands and businesses paying Facebook, Instagram, Twitter, YouTube, etc., to share their content. Here, the key is to find a specific target audience and design a unique advertisement to attract social media users.
With the help of brand ambassadors and digital marketing companies like MMBO, you get the opportunity to reach and appeal to hundreds of thousands, if not millions, of users worldwide. But before you set aside any budget for your social media campaigns or promotions, consider these tips:
- Research and identify your target audience
- Know more about the needs, socio-economic status, and location of your target audience you intend to reach
- Always consider your financial goals along with the objective of your brand
- Put yourself in the shoes of your customers or clients you intend to serve
- Cross-check if the customers actually need your product or service (if the product solves their problem)
- Spend time learning about your local and online competitors to work on your unique selling points
2. Outsourcing content creation
Quality content is a must for businesses’ online success. Good content attracts search engine attention and helps build stronger brand value across the online community. While good and meaningful content creation are often time-consuming, the secret here is to outsource content creation. To your surprise, most successful brands outsource their content creation to freelancers, influencers, and professional agencies like MMBO.
In a nutshell, outsourcing content creation for social media is the next big thing in 2022. The rule is simple: If you create valuable content on Instagram, LinkedIn, etc., you have a better chance of making a sale down the line! Following are the best things to do when you don’t have time or the right expertise in creating content yourself.
- Invest in content creation services
- Invest in employee advocacy to get your team to work on social media marketing.
Thus, if you are looking for fresh quality content or even just revamping your existing content, there’s no big deal to hire a content creator. For instance, MMBO is one of the best social media marketing agencies with the right expertise to create and manage content that promotes your brand, product, or services.
3. Influencer marketing
Influencer marketing can be described as a hybrid of old and new content marketing strategies. Like TV commercials and newspaper commercials show your favourite celebrities promoting brands and products, businesses pay influencers to do the same on social media. Influencer marketing is all about showing consumers your brand’s products, credibility, and other USPs. Although Influencers is a modern-day term on social media, they can also be better explained as ‘online celebrities’.
Let’s take the example of Instagram influencers. They can be categorised according to their number of followers:
- Nano Influencers: 1000 to 10,000 followers
- Micro Influencers: 10,000 to 100,000 followers
- Macro Influencers: 100,000 to 1,000,000 followers
- Mega Influencers: More than 1,000,000 followers
However, influencer marketing is different because it’s not the old, cheesy advertising that continuously pushes unwanted products to consumers. One of the top 5 social media trends, especially on Instagram, is the rise of micro-influencers. Brands and businesses often favour them because of their affordability and higher engagement rates!
4. Shopping on social media
Today, the number of online shoppers has almost doubled since 2019. The biggest reason is the global pandemic that resulted in more online shoppers and a visible social commerce boom. This might be a new term for many, but it has been an ultimate transformation in the eCommerce industry.
Social commerce means using social media as an online shopping platform, and nowadays, one can easily find such businesses on Facebook and Instagram. Since social media has become a part of our daily lives, shopping on social media has reshaped how people buy and sell.
The simple reason for the growth in eCommerce is that consumers find it more convenient to shop in the comfort of their homes. Who would not like browsing through an entire store at the ease of their fingertips?
The rise of paid “influencers” and shops on social media has replaced selling through print magazines, newspapers, or TV commercials. It’s 2022, and people trust referrals more than they trust ads! They want to see how good and comfortable the dress looks before they end up buying that product. Therefore, social media shopping has emerged as a great way of selling your business goods and services.
5. Building customer support
Running a business doesn’t only mean selling goods and services! To maintain existing and future clients, It’s crucial to have multiple channels of communication open. In the past, people were comfortable walking in the shop and communicating with the person about the product.
However, as people’s shopping habits shift towards online shopping, it’s time to use social media platforms as a quick and effective communication channel. Especially with the pandemic, good online communication has become an absolute necessity.
Let’s take an example of an apparel business. Every apparel shop/business might have a website, contact number, and email. However, the game-changing factor here is the ability to respond quickly to any inquiries or complaints that come in. Unlike conventional customer support methods, social media emerges as the quickest way to look at and address your customers’ issues.
For instance, small businesses selling their goods on Instagram can connect to their customers’ queries through direct messages and comment replies. Yes, consumers are impatient, and if they don’t get a reply within a short period, it takes just a single click for them to reach your competitor!
As part of digital marketing strategy, expert companies like MMBO also suggest considering text messaging to get in touch with your customers. The biggest example here is a business Whatsapp account or even a regular cell phone number would do.
Deciding which social strategies to prioritise in 2022 depends a lot on your short-term and long-term objectives and the resources you have. But, in a competitive social media world, you must stay up to date with the latest trends and make informed decisions to win your target markets. That’s why top digital marketing agency in Delhi like MMBO have the right strategies that can help grow your business online.
MMBO is also among the best social media marketing company in Delhi NCR because of its mind-blowing creative ideas and solutions for sites and brands. Get started with the right social media trend today!
Social media will see a rise in the adoption of technologies like augmented reality (AR) and virtual reality (VR). As these platforms grow, users will demand better and more engaging experiences, and these technologies can make that happen.
According to the firm’s estimates, Facebook will reach 2.1 billion monthly users in 2022, followed by Instagram with 1.28 billion users. TikTok will follow with its 755 million monthly users, ahead of Snap and Twitter. TikTok, over the past couple of years, has been growing quickly.
Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population!