5 Best Social Media Analytics Tools for Marketers in 2022

Social Media Analytics Tools

Social media analysis is a process of monitoring & analyzing social media data to understand your audience, their engagement ratio, the best time to post and the general conversion rates of your ads and campaigns. Marketing Professionals who look over social media ads and campaigns must stay updated with the latest innovations in the industry. From social media engagement to post scheduling, they need to stay relevant with the market and use all the tools for their ease. Many big platforms like Facebook, Instagram and Twitter have their own analytical tools that come in handy when analyzing the performance of your campaigns.

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In addition to that, there are so many third-party social media analytics tools that can help your brand have an accurate estimate of your analytics. We have singled out five really helpful social media analytics tools that your brand can use to understand the same. Have a look at these below.

Best Social Media Analytics Tools For Brands

Hootsuite

Along with being a handy social media planner tool, Hootsuite can provide you with a 360-degree view of your results on all social networks. Over time, you can monitor improvements, get insights on the best times to post, and use Hootsuite Impact to find your ROI. It also helps you demonstrate how your social media channels and campaigns drive leads, conversions, and sales. With these new features, you can help your businesses and organizations measure the campaign success and understand the return on your investments.

Zoho

The social media planner tool Zoho also has Zoho Analytics, a data analytics software that lets you analyze your ad data, create easy data visualizations, and understand insights in a very easy way. Zoho analytics helps you store your data in a tabular fashion, lets you import your data from URLs, Drive, Clouds and even your local files. It also enables you to analyze data from various data sources through the easy to use data connectors.

Sprout

Sprout’s easy-to-understand tool-set can help you learn to extract insights right away. It has user-friendly, customizable reporting options that can make your reports easy to understand. It includes the likes of Profile Performance Reports, Tag Reports, Post Performance Reports, Competitor Reports, Teams and Task Reports, as well as Paid Performance Reports. The easified visualizations will help you reflect your organization’s KPIs and deliver performance-ready reports. 

Buffer

Buffer has been a very robust social media planning platform for marketers. In 2019, they launched Buffer Analyze. With Buffer Analytics, you get an overview tab that gives you a performance evaluation and allows you to look into specific metrics for each connected social profile. Buffer now provides custom reports, daily updates, and white label reports as well.

HubSpot

HubSpot works wonders for both B2B and B2C organizations. It offers features including sales automation, CRMs, or lead management. Its visual dashboard with a real-time view is easified to explain even for a layperson. It also provides options for lead generation and email marketing. In addition, HubSpot delivers integrations with third-party platforms like Zoho CRM and Salesforce.

Data is one of the most reliable sources of information that you can get. If you’re handy with the data, you will know that it never lies. You can ideate for the brands, make a detailed campaign and finally execute it. You can be confident about the idea, but you can never be confident about the success of your ads or campaigns without actually seeing the data. Social media analytics tools like those mentioned above provide you all of the insight and data at one place. These third party social media analytics tools can help marketers get the burden of analytics off their hands and focus on the trivial things that advertisements consist of – ideas.

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General FAQs

What are social media analytics tools?

Social media analytics tools are pieces of web application analysis software that are used to monitor, assess and consequently improve social media performance.

Is social media a good marketing strategy?

Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales.

How businesses use social media for marketing?

Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers.

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