Elevate Your Black Friday Game: Perfecting The Art of Email Subject Lines

Email Subject Lines

Ah, Black Friday. The shopping frenzy, the great deals, the heated competition among brands – it’s the annual showdown retailers anticipate with equal parts excitement and trepidation. And if there’s one weapon in a marketer’s arsenal that can make a difference, it’s the email subject line. That little snippet of text is your first impression, your hook, and sometimes, your only shot at grabbing a potential customer’s attention.

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Why Email Subject Lines Matter

You know that feeling, right? That email in your inbox saying the deal is just too good to pass up. Of course, there is no secret about the power of an interesting subject line for your open rate. However, it is also easy to be swept by the tide of promotional emails, especially during Black Friday.

So, what distinguishes the emails we simply cannot avoid opening from the ones that we send directly to the garbage? Its more than a killer rate. It’s really about engaging with your audience on a personal level, eliciting emotion, and standing out amidst the clutter of a crowded inbox.

Crafting the Perfect Black Friday Email Subject Line

Ever come across an email subject that felt like it was speaking directly to you? That magic touch is all about tapping into our desires, emotions, and needs. If you’re on the lookout for that killer promotional phrase, consider how a well-crafted line can truly resonate with your audience. But hey, let’s not forget, it’s not only about shouting out a discount. Picture this: it’s weaving a tale, tickling curiosity, or lighting up a strong emotion. How about these zingers for size?

  • “Our sale’s so massive, even the price tags are doing a double-take!”
  • “Who needs turkey when deals this juicy are on the table?”
  • “Morning person or midnight wanderer? Our bargains are calling your name!”

It’s all about forging that special bond with your readers, leaving them with something that sticks. It’s about crafting a message that resonates deeply and leaves a lasting impression.

Tapping into Emotion with Your Subject Lines

Isn’t it also true that our decisions sometimes are not influenced by logic or discount allure? We often click into the emails because of the pull of emotional strings. It is that email that cracked you up or one that brought back a pleasant memory.

Feelings are incredibly compelling. Using emotions whether it’s a funny joke about how the early bird always gets the best deal or an affectionate reference to Black Fridays gone by might be all that your email needs to shine.

Try being different and try thinking out of the box. Therefore, one chance a year on Black Friday. Let’s make it memorable!

The Do’s and Don’ts of Black Friday Subject Lines

Ever been tempted to hit that ‘unsubscribe’ button because a brand’s emails felt more intrusive than informative? You’re not alone. A staggering 57% of consumers part ways with brands due to excessive and irrelevant emails. This serves as a stark reminder for marketers everywhere.

Wondering how to strike the right chord?

  1. Do Personalize: Make your emails resonate. Incorporate the recipient’s name or reference their past interactions with your brand.
  2.  Don’t Oversell: Keep your enthusiasm in check. Avoid screaming out your deals in CAPS or bombarding with endless exclamation points.

At the end of the day, it’s all about striking the right balance. Craft your emails to intrigue, not inundate.

Evolving Beyond Traditional Black Friday Tactics

It’s a widely accepted truth: One of the biggest shopping days of the year is Black Friday. However, this volume of promotional emails also means that most of them will not hit the mark. Interestingly, over 75% of US consumers find advertising in email newsletters annoying. This isn’t merely a critique of the ads themselves but an indication that the conventional approach needs revisiting.

Understanding the ‘Annoyance’ Factor

So, what’s so irksome about email advertisements?

Many times, it’s less about the actual advertisement and more about how pertinent it is to the viewer. A frequent misstep by brands is overwhelming their audience with a deluge of promotions, without pondering whether it aligns with their interests. This ‘cast a wide net and hope’ approach can lead to your email being overlooked and even tarnish your brand’s reputation.

Imagine you’re a vegetarian and consistently get ads for steakhouse deals. It’s not only irrelevant but shows a lack of understanding and personalization from the brand’s side. In the age of data and analytics, consumers expect brands to be more in tune with their preferences.

Engagement Over Volume

Be unique when standing out from the crowd? Now it is time for you to move, and direct your focus towards authentic engagement and not numbers. However, it’s not about sending fewer emails but about each one striking the right emotion. Lift your attitude and check to see that what you are sending, you are sending because it is worthy.

Why do people subscribe to newsletters or promotional mails in the first place? It is mostly as they tend to consider it vital to keep informed in relation to a particular brand or its offers. These are virtually giving you a straight contact line. The challenge? Maintaining that pipeline and being engaged.

A helpful tip? Segment your audience. If you’ve got a diverse range of products or services, not everyone on your list will be interested in every deal. By understanding and categorizing your audience, you can send targeted offers that they’re more likely to appreciate.

The Art of Subtlety in Promotion

There’s a fine line between being persuasive and being pushy, especially in email marketing. An often overlooked strategy is the art of being subtle. Rather than hard-selling your Black Friday deals, consider weaving a narrative around them.

For instance, if you’re a brand that sells winter wear, instead of a blunt “50% OFF ON ALL JACKETS!”, you might choose a softer approach like, “Stay warm and stylish this winter – handpicked deals just for you”. This not only sounds less salesy but also gives an impression of care and personalization.

Adapting to Feedback

Lastly, always be receptive to feedback. If subscribers are frequently opting out after your Black Friday promotions, it might be time to reassess your strategy. Dive deep into analytics, understand open rates, and pay attention to customer feedback. This will not only help in refining your approach but also in building a stronger, more loyal customer base.

Black Friday email subject lines is a combination of art and science that one has to excel in. This approach to email writing involves first learning about the audience you’re communicating with, prioritizing engagement and finally adjusting based on feedback provided. They can instead be meaningful touch points that engage and create loyalty among customers. Just a reminder, in a crowded world of promotion authenticity and relevance stand out most.

Bonus: Our Selected Choices for Lifting Up Your Campaigns with the Best Tools.

While concluding our views regarding the best Black Friday email subject lines, let us not forget that appropriate equipment may also help to increase the quality of your email marketing activities. To keep you a step ahead in a competitive email-marketing environment, we have compiled a list of the top three tools you simply cannot afford to be without if you want to ensure that your campaigns always win.

1.Selzy: The Free Powerhouse

Selzy serves as a great choice for marketers interested in cost-effective strategies. You can send messages to up to 15 thousand people, with an efficiency of delivery at the level of 99.8%. Its ability to personalize the business emails goes farther than just putting them into their inboxes – it gives your clients a chance of directly feeling these email messages talking to them.

Image source: Aggregated reports

2. Constant Contact: The User-Friendly Favorite

Constant Contact has established itself as a go-to tool for businesses of all sizes. Renowned for its ease of use, it offers a plethora of features, including customizable templates, detailed analytics, and sophisticated automation options. It’s an all-in-one solution for crafting impactful email campaigns, regardless of your business size.

Image source: Email automation

3.   MailChimp: The Market Maverick

The last from our list is MailChimp, one of the names that stand for dependability in the world of email marketing. The feature-rich nature of this program makes it unique among others; hence, it accommodates an array of singular marketers and business owners alike. MailChimp provides everything in one toolkit such as complex market segmentation or comprehensive analysis of performed email promotion activities with an ultimate goal of achieving success.

Image source: Email Builder




General FAQs

How do you write a catchy email subject line?

If you want to grab your audience’s attention in an email, start with a subject line that’s short and to the point. You can create a sense of urgency by mentioning an event or the date a sale is ending.

What is the goal of the Black Friday campaign?

For brands, the goal of Black Friday is simple: inspire shoppers to make a sale and get their festive gifting sorted early. 

What is a clear subject line?

A successful email subject line must be brief, straightforward, and related to the email’s content. It needs to catch the recipient’s attention and urge them to open and read the email.


Devendra Singh

Director, Content Strategy at Digital Marketing Trends. I develop, evaluate, and improve the company's content strategies. Providing a big online presence for SMEs and StartUps.