For brands and companies use social networks, images are the kind of ideal for capturing the attention of consumers on social platforms such content. It is well known that people respond positively to this type of visual content, same that achieves a high degree of commitment compared to other content. We reviewed an analysis by Mintel on this issue and have drawn some conclusions.
The images on social networks
This means that companies will do their utmost to generate a type of visual content that is appealing to consumers. For this reason, both the images, such as videos, including emoticons, are being used as a way to establish a communication that brands use to interact with users.
But it is important to know that the success of the images that are shared in social networks is that they allow convey ideas in a much faster, as well as a more direct way. This also is making the marks are replacing text-based content with content focused images.
We should also mention that this is being felt more in some specific niche market where use of such tools are made to reach potential customers. In this sense, the so-called millennials, are in fact those who are making more frequent use of photos, videos and images on gifs movement to interact and communicate with their friends.
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This is the reason why companies are incorporating these elements into their conversations and therefore users are responding the same way with these elements.
This communication using images and emoticons allow not only brands but also promote it. When brands use the same language as their consumers, then it helps them get certain rewards in terms of brand image and emotions associated with it.
The use of images in social networks help consumers can quickly recognize the brand in a way that they feel it closer and also end up identifying with it. It is this relationship between brands and consumers, which has also meant that many companies are encouraging their customers and users to share their own photos on social networks where they show how they interact with their products or services. This content works quite well and increases the commitment, making the brand is much more visible.