How to Write Kick-Ass Closing Paragraphs on Your Blog Posts

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Blogging is one of the longest running marketing tactics. When done right, it won’t even feel like marketing at all but a platform where customers can see a company’s more friendly, approachable side. Of course, it takes more than just drafting witty blog posts to gain top website ranking in Google. 

Much has been said about captivating a reader’s attention through catchy blog titles or opening lines. Now, it’s high time you improve your blogging game through kick-ass conclusions.

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An effective blog post needs a powerful start, a substantial body, and an equally powerful ending. After all, the conclusion of a blog post would often determine how a reader responds after consuming the writeup.

Fortunately, you can easily learn how to write kick-ass closing paragraphs on your blog posts. Check out the following techniques:

  1. End your blog post with a QUESTION.

An ideal blog post must be clear in its objective. When you present an idea, support it with examples. When you introduce a product, enumerate its features and benefits to the user. When you invite people to an upcoming event, you rouse their excitement by citing what they can expect from the affair and giving details on how to get there.

Related articles: The Power Of The Blog As A Business Platform

After paragraphs of information, a question is a great way of grabbing your reader’s attention again. If some readers have started drifting off to other thoughts, asking them something will jolt them right up and steer their attention back to your post.

  1. End your blog post with a CLIFFHANGER.

Have you ever stayed up all night just to finish a novel? It seems that every time you tell yourself to put it down, the last sentence you read would urge you to turn the page and see how the story goes. Ending your blog post with a cliffhanger is a sure way to have readers wanting more. If you’re writing a series of posts, a suspense-packed conclusion will have your audience waiting until your next post. Provide as much information as you can so that you cover the subject of your post. However, near the end of the article, subtly inject a new but supporting idea that you can discuss comprehensively on your next post.

  1. End your blog post with a CALL TO ACTION.

Sometimes, readers need a push in the right direction. Let your readers know what you need them to do by ending your blog post with a call to action. This approach is especially great if you’re writing to promote a product or a sales campaign.

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It’s important to not let your call to action sound like a sales pitch. The body of your blog post should already convince the readers that your offer is something that they need. The ending should only point them to the direction of how to get it.

Kick Ass Gifs

Are you a content writer VA (virtual assistant) who wants to improve your company’s web content? Are you a startup entrepreneur who’s still learning the ropes of blogging? Know that when you learn how to write kick-ass closing paragraphs on your blog posts, you leave a powerful impression that will rouse your readers to action. These techniques will help you there.


Catherine Vanvonno

Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at