Content marketing is much more than creating content on the company’s own website or brand
I have read one and a hundred times articles that talk about content marketing. Almost all of them explain what it is, how to do it, the keys … They are usually based on the premise of generating content of value on the company or brand on its website and spread it through their own channels where they usually dominate the social networks themselves. This strategy is fine, but it can be improved!
Do you find it hard to get engagement through content marketing?
The quality content is important, but no matter how good it is, without a good diffusion will hardly access any user to this and will be relegated in oblivion.
In addition, in order to achieve what we consider a “good diffusion” in our own media, we must dedicate a lot of resources and time to create a community that is composed mostly of the target audience that we are addressed, who have engagement and commitment to the profile of the brand. To what extent does it compensate? Not to say that the communications we make will always be the same users and will not be oriented to capture new ones.Broadcasting content marketing is the key to your success Click To Tweet
Some marketing expert said years ago “if you do not communicate you do not exist” and he was absolutely right. The dissemination of content is the tool that helps the content is consumed by your target audience, that the brand is known and that the goals are being sought.
Related article: Branded Content Or The Art Of Connecting With Your Target Audience
The most common is that the company or brand itself does not have the community needed to enhance its content. In addition, it has been shown that consumers rely more on information provided by third parties than on the brand itself.
An effective strategy for disseminating content is to go out there, communicate through third parties, make collaborations, use news aggregators, forums … Although from my experience, there are so many contents that are shared in them that the effectiveness is very low.
Uses content marketing platforms to disseminate and amplify content
The purpose of this article is to show you a way to disseminate and amplify content through content marketing platforms. This is a tactic that until now was little exploited but that is becoming increasingly relevant.
Content marketing wants to attract potential customers, position the brand, gain trust and authority within the industry. Content platforms like Coobis, are a great tool for the dissemination and amplification of the contents of any brand. As well as to attract new clients, followers and evangelizers.
Spread the content where your target audience is
Related articles: Improves The “User Experience” Incorporating Content Sketch
Through Coobis you can spread the content of the brand in different blogs, portals or relevant media of your sector. These publications are articles in which it is possible to generate a quality communication that will be published in a quality medium that has a faithful community and that is composed by the target public to which we are directed. In addition publications are not massive and the content will have a high engagement ratio.
Amplify your content through the social networks of the influencers of the sector
In this type of content marketing platforms you can also contact inlfuencers of the sector to which the brand is directed and contract publications in their social networks. In this way, you can take advantage of the community that with such passion and dedication generate other people and means to get new customers.
Coobis has more than 5000 media classified by categories that you can use to spread and amplify your content. Do you still believe that the best option is to do it through your own means?
Without a doubt, content marketing platforms are becoming the best tool to help brands and agencies in their content strategy when it comes to disseminating content and achieving the goals set.