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BTL Marketing 2023

How Do Companies Use BTL Marketing as a Growth Tool in 2023?

Every company faces competition in the marketplace. It is risky to expand your business without understanding who your competitor are. Market research entails gathering and examining data about your market, including information about your...
Virtual Office

These are the 3 benefits you get from the virtual office for your remote working

A virtual office is a workspace facility that helps you to work remotely. Although you can work remotely through messaging apps and data sharing software, virtual offices take remote working to another level. The...
Marketing Controversial Product

Marketing A Controversial Product: Challenges & Lessons I’ve Learned About Changing Public Perception

I’ve always been a fan of marketing campaigns that involve controversy. Stirring the pot of public perception has always been an effective (albeit, unorthodox) way to increase awareness of a new brand or product....
Digital Technology Innovations

Digital Technology Advances and Innovations In 2021

One of the side effects of the global Covid-19 pandemic nobody foresaw was the need for new digital technologies. It was innovations in 2020 and 2021 that caved the world from a complete economic...
Digital Marketers

Are Digital Marketers Still Needed Amid the Rise of AI and Intelligent Marketing?

The rise of digital technology for business and cloud-based touchless solutions gives life to intelligent marketing like no other. Amid all these advancements, one might wonder if we still need digital marketers in their...
Artificial Intelligence in Digital Marketing

How to Put AI To Work in the Digital Marketing Space Today

It’s 2021, and the world has come a long way in terms of technology. Today, AI (artificial intelligence) impacts numerous aspects of life. Especially in the digital marketing world, AI can help to improve...
Digital Transformation

How Marketing is Revolutionized by Digital Transformation?

The marketing industry has been most affected by the evolution of digital technology. From marketers focusing on newspapers, billboards, magazines and television to implement their marketing strategy, the emphasis has now shifted to the...
Digital Signage Marketing Tips

Digital Signage Marketing Tips for Small Businesses

In today’s marketing landscape, digital signage is a cost-effective digital marketing tool medium that should be part of every small business’s marketing strategy. Digital signage is an efficient tool for advertising and can help...
Digital Signage

Is Digital Signage the Key to Your Business’s Success?

Signs are some of the most flexible advertising and communication tools a business can invest in. With the right sign, you can advertise an event, a deal, a new product or even your entire...
Digital Marketing MBA

Top 7 Reasons Why Digital Marketing is Essential after MBA

A degree in marketing is a rewarding career path as more or less every business functioning in the world needs marketing. A combination of the marketing tactics and the internet has proven to be...
Digital Personalizations

How is digital personalization creating a knowledge bubble for both customers and businesses?

Have you ever seen the advertisement of a product or service you were searching on Google appear in your Instagram stories as an ad? Do you wonder how it happens or why is it...
Machine Learning

How Machine Learning is Transforming Digital Marketing

Digital and machine these two words that go hand-in-hand in this modern era. Everything is either progressed onto the online domain or handled by an automated system. Moreover, automated processes or digital business is...
Internet Marketing Strategies

Useful Internet Marketing Strategies for Hard Times

The impact of lockdown and the COVID-19 pandemic has made it important for small and medium businesses to find an internet marketing company in phoenix that will provide them with the right marketing strategies...
CoronaVirus Impact

How CoronaVirus Changed The Way We Use Internet in 2020

With the majority of the world in lockdown mode and people stuck in their homes, Coronavirus has had a massive impact on slowing down the way of the world as we know it.  The...
Top 10 Ways to Embrace Digital Signage for Digital Marketing

Top 10 Ways to Embrace Digital Signage for Digital Marketing

Are you looking forward to boosting your employee and customer experience and grow your business organically?  One of the most efficient ways to increase your business and generate revenue. Below is a list of...