5 Backlink Analysis Tools – SEO Backlinks Expert Guide 2020

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5 Backlink Analysis Tools – SEO Backlinks Expert Guide 2020

When it comes to SEO, the subject almost inevitably comes to dealing with the complex topic of backlinks , that is to say the incoming links that a site receives from others that, to summarize in a very extreme way, also represent a factor that can serve in keyword positioning terms. 

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What does Backlink mean

Literally, this term indicates a “return link”, but there are also those who use the inbound expression link to emphasize the “direct inward” effect of this reference: in any case, let’s talk about a web page that , for reasons of further study, quotation or others, it reports within the text a hypertext link to one or more pages of our website.

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It is a useful process and used above all in the context of link building activities, or in the construction of a network of links that come from external sites, aimed at increasing the popularity, reliability and positioning of our site , enhancing what is good about the contents of the website.

  1. Ahrefs

ahrefs logo

Ahrefs (oa href or refs) is a suite of tools for Intelligence link and seo analysis produced in 2011 by the homonymous lean startup. Due to the massive amount of data collected by its crawler (Ahrefs Robot), features, offers and costs, the tool lends itself more to professional use. It is no coincidence that it is among the digital marketing tools most used by web agencies, seo agencies and communication and marketing agencies.

  1. Majestic

Majestic logo

As we know, SEO backlinks are often very important signals in terms of authoritativeness of websites: for this reason we must be able to evaluate the importance of everything that concerns them to decide how they can help in our positioning strategies.

Majestic SEO is one of the most famous tools for backlink analysis and for us it can be a really useful tool for assessing the online importance of competition to decide on the activities to be implemented.

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With Majestic SEO we can analyze the sites that we judge our competitors and evaluate how important they can be considered by Google and too difficult to overcome on serp.

  1. CognitiveSEO

Cognitive seo logo

At first glance, cognitiveSEO is a fairly specialized software, it is clearly not a basic software like Screaming frog crawlers, Botify, Xenu, the SeeUrank suite or other. SEO cognitive provides very special features not to say exclusive. You will notice the incredible number of data represented in the form of graphs, tables, diagrams, etc. It is very pleasant for a quick analysis and it is all the more accessible for our clients during the realization of the reports. Simplicity, efficiency and productivity are therefore on the menu of this excellent tool.

  1. Link Research Tools

Link Research Tools logo

In the event that you have to get an investigation on your backlink profile however you’re running short on schedule, at that point this Link Research Tools is for you. It offers a snappy diagram of your backlinks with the most significant SEO measurements for every one of the connections in the report.

There are a lot of settings that you can tinker with from limiting connection sources to indicate just certain spaces, (for example, .edu and .gov) to setting how you need your dropped connections to be taken care of. There are even bookmarklets that makes the entire procedure much speedier.

  1. Open Site Explorer

Open Site Explorer Logo

The well-known American site SEO Moz has just launched the tool “Open Site Explorer”, which offers a lot of information on the backlinks (inbound links) of a website: number of backlinks, form (dofollow, nofollow, 301, etc.). internal or external links, on a home page, a domain or a subdomain, the text of links (“reputation”), etc.

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The free tool in its basic form, gives access to 200 backlinks. A paid version (from US $ 79 per month) gives access, for its part, to more than 10,000 backlinks. It is however possible to test the “pro” version for 48 hours before possibly subscribing to it. The tool is based on Linkscape, an index comparable to that of large engines, implemented by SEOMoz. 

General FAQs

What is a backlink in SEO?

Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.

What is a backlink strategy?

Backlink strategies have been an important part of online marketing for a long time now. They help improve your website’s traffic, rank, reputation, and even relationships.

How does backlink work?

Backlinks take place across the Internet when one website mentions another website and links to it. Also, referred to as “incoming links,” backlinks make their connection through external websites.


Devendra Singh

Director, Content Strategy at Digital Marketing Trends. I develop, evaluate, and improve the company's content strategies. Providing a big online presence for SMEs and StartUps.