Branding is who you are. It is (or at least it should be) indistinguishable from how you want your audiences to perceive you. Branding is recognition. It is a way of making sure that...
As we know, we are living in the era of gadgets and gizmos. People are consuming huge data these days and it is very difficult to handle this massive amount of data. Thus, Digital...
Digital marketing is the medium which has changed the norms of conventional marketing and has gave businesses a new edge to dominate intrinsically over others. The channel has seen intensive growth over the last...
Sometimes brands can really get it wrong when it comes to creating digital marketing campaigns. However when advertising fails arise it’s often the way the brand handles the situation in the aftermath, that matters...
Digital transformation—one term that has been thrown around a lot, but we are still struggling to meet the expectations of this aggressive disruptor. Businesses often consider this ‘phenomena’ as an overhaul, where they need...
The face of any business in the modern Internet driven world is its website. Most business parameters including sales and marketing, conversion, profitability, product launches and brand awareness depend a lot on the degree...
Graphical Interchange Format, or more commonly known as GIF is one of the most unique and elusive bitmap image format used ever on the internet for depicting short time-lapsed picture frames. Back in late...
Blogging is one of the longest running marketing tactics. When done right, it won’t even feel like marketing at all but a platform where customers can see a company’s more friendly, approachable side. Of...
The millennial consumer. Who are they and what do they really want? Despite the stereotypes or labels surrounding millennials, one thing is certainly clear. This “lazy” or “entitled” generation has finally come of age. ...
The globalization and the Internet have set an inflection point on the history of marketing. Nowadays, the customers are more demanding and versatile; they are able to choose different brands of the same product...
What works best in Digital Marketing Today? – This year has been full of changes so far, and they show no signs of slowing down. So to help you prepare for the changes to...
In today’s modern world, you can’t ignore the impact of the internet in our daily lives. This huge impact is the sole reason that digital marketing trends have been on a constant rise. One...
Marketing, in simple terms, is a process of creating an interest for the probable customers or clients in your products and services. The main talking point in marketing is the “process” which runs...
There are several types of magazines that are not sold in kiosks that work as powerful marketing tools, even more so if in recent times. In addition to the catalogs that adopt the structure...
Any current company that wants to offer good customer service and direct effective and segmented marketing actions can not understand this type of relationship without managing it through a CRM. It is one of...
