Branding is who you are. It is (or at least it should be) indistinguishable from how you want your audiences to perceive you. Branding is recognition. It is a way of making sure that...
As we know, we are living in the era of gadgets and gizmos. People are consuming huge data these days and it is very difficult to handle this massive amount of data. Thus, Digital...
Digital marketing is the medium which has changed the norms of conventional marketing and has gave businesses a new edge to dominate intrinsically over others. The channel has seen intensive growth over the last...
SMS Marketing technique is the easiest and best way to grow your business. Every organization either it’s a manufacturing industry, shopping mall, share market or an IT company, every firm needs a platform to...
‘On average, B2B marketers allocate 28% of their total marketing budget to content marketing.’ – Content Marketing Institute ‘Content’ is and will be the king of all marketing activities. Be it SEO, Social Media,...
SEO means search engine Optimization useful for every kind of small scale and large scale business. It is a proven way to establish yourself as a successful entity in the digital world. An expert...
When you think about a traditional approach to games, you probably think about the board games you played growing up, or the video games that filled your teenage years. Those games posed challenges to...
Sometimes brands can really get it wrong when it comes to creating digital marketing campaigns. However when advertising fails arise it’s often the way the brand handles the situation in the aftermath, that matters...
Digital transformation—one term that has been thrown around a lot, but we are still struggling to meet the expectations of this aggressive disruptor. Businesses often consider this ‘phenomena’ as an overhaul, where they need...
The face of any business in the modern Internet driven world is its website. Most business parameters including sales and marketing, conversion, profitability, product launches and brand awareness depend a lot on the degree...
Video is fast becoming one of the key methods businesses can use to not only attract new customers, but also to turn existing customers into a community. While there are many different approaches to...
Graphical Interchange Format, or more commonly known as GIF is one of the most unique and elusive bitmap image format used ever on the internet for depicting short time-lapsed picture frames. Back in late...
YouTube is one of the most popular websites on the internet today, which means virtually everyone who surfs the internet has visited it at least once. In this post I intend to discuss a number...
Is your business looking to improve its overall marketing efficiencies, eliminate redundancies from your marketing processes while streamlining and creating simplicity? If it is, then it’s time to start looking into marketing automation software. ...
Blogging is one of the longest running marketing tactics. When done right, it won’t even feel like marketing at all but a platform where customers can see a company’s more friendly, approachable side. Of...
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